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Fine Wines/Champagne and Spirits in
Russia

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Comparative economic stabilisation predetermines flat growth

Fine wine/champagne and spirits continued to register moderate retail current value growth in 2018 thanks to increasing financial confidence among consumers. While luxury alcoholic drinks typically is less affected than alcoholic drinks in general during periods of economic downturn, notable price increases for imported drinks and unfavourable financial conditions for middle class consumers negatively affected the volume dynamics of luxury fine and spirits in recent years.

Online sales booming but still illegal

Online sales of spirits and wines remained prohibited in 2018 but this channel increasingly attracted affluent consumers. It was expected that online sales would be allowed from the beginning of 2018, however the start date was changed to the beginning of 2019.

COMPETITIVE LANDSCAPE
International players dominate

High brand awareness and recognition as well as diversified brand portfolios remained key to the leading players’ positions in fine wine/champagne and spirits. In 2018, Moët Hennessy Whitehall Rus OOO remained the leading player thanks to a solid brand mix in the main luxury alcohol categories such as cognac and champagne.

Affluent consumers prefer imported drinks

Sales of fine wine and spirits products to middle class consumers started to recover as economic conditions eased. Historically, affluent Russians considered imported products as more refined and elite than local ones.

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Fine Wines/Champagne and Spirits in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Russia?
  • What are the major brands in Russia?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Russia - Category analysis

HEADLINES

PROSPECTS

Comparative economic stabilisation predetermines flat growth
Online sales booming but still illegal

COMPETITIVE LANDSCAPE

International players dominate
Affluent consumers prefer imported drinks

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

High economic uncertainty limits growth
Increase in tourist flows and tax-free launch contribute to sales growth
International brands confidently penetrate
Economic difficulties determine shrinking distribution
Prospects remain volatile

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources