The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2015
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The first and most important step to successfully launching a product is to pick the markets that are right for your business. Too many companies fail to do their due diligence regarding pre-market entry and then pay the price in poor sales and unforeseen complications. Euromonitor International has developed a four pillar model to bring methodological clarity to selecting emerging markets. An emerging market strategy is a long term one, and step one on the path to success is to choose wisely
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Market selection is the first and most important step to successfully launching a product or service. Too many companies fail to do their due diligence regarding pre-market entry and then pay the price in poor sales and unforeseen complications and costs
There are a myriad of interwoven factors affecting market selection. We have devised a four pillar model where we have grouped them under 4 headings – Market, Population, Access and Business environment
This pillar is perhaps the most fundamental. It incorporates macroeconomic stability, the size and growth of the consumer market, the middle class, and openness
Understanding and being able to harness population trends enables new market entrants to maximize their profitability by targeting the right people in the right place at the right time
The accessibility of the country should be considered in terms of infrastructure, Internet, partners and the retail landscape
The practicalities of doing business, the regulatory environment, corruption levels and the skills available in the workforce can make or break a business
Our four pillar model should be tailored on a case-by-case basis. There are sector-specific and business-specific factors which should be added to the matrix. In addition, the importance assigned to each of our 16 factors will differ according to industry sector and company profile
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.