Flavours: A World of Diversity and Innovation

December 2011

Flavour is an essential tool for food and drinks manufacturers, not only in delivering palatability but also in helping to position a product or target a specific audience. This report assesses global flavour trends, looking at market sizes and segmentation, and explores some of the themes impacting flavour usage and development. Specific analysis is also included on flavour trends in the soft drinks, snacks and dairy/ice cream categories as these are driving innovation in flavour choice.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Flavour wheel
Key findings


The use of flavour
SWOT: Flavours

Flavour Volumes

Economic crisis hit sales but growth is back on track
Beverages dominate overall flavour usage
Emerging markets drive flavour growth
China, Brazil and India to spearhead growth

The Flavour Industry

Four companies register annual flavour sales of US$1 billion+
Flavours industry continues to consolidate
M&A activity in the flavours industry 2009-2011

Concept Drivers

Health and wellness: Interest in all things natural
Health and wellness: Flavour choice can enhance functionality
Health and wellness: Flavour enhances better-for-you formulations
Targeting the individual: Specific flavours for specific demographics
Pleasure and “feel good”: Flavour can add quality, fun and comfort
Escapism: Flavours of the world spread their wings
Provenance and authenticity: Interest in type and source of flavour

Category Analysis – Soft Drinks

Key driver in soft drinks flavours: Health and wellness
Soft drinks represent 31% of total flavour volume
Second-tier categories will drive growth
Carbonates lead but there is regional variation in other applications
Fanta (global brand study): A local focus with the emphasis on fun
Hint (local brand study): Emphasis on naturalness and health
Future direction

Category Analysis – Snacks

Key driver in snacks flavours: the experience
Low flavours volume overall but high demand for innovation
Alternative and natural snacks will perform best
Vastly differing regional trends in demand for snack flavours
Pringles (global brand study): Flavour innovation key to NPD
Sibell (local brand study): Value lies in local and natural flavours
Future direction

Category Analysis – Dairy

Key driver in dairy and ice cream flavours: Indulgence
Dairy and ice cream usage outpaces other major applications
Drinking milk products offer best prospects for dairy flavours
Yoghurt leads the way for dairy flavours in most regions
Häagen-Dazs (global brand study): Indulgence all the way
Ehrmann Almighurt (local brand study): Vast diversity in flavour
Future direction


Track the key themes but keep a local perspective


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