Flavours in Dairy and Ice Cream in India

June 2011

Volume sales of flavours in dairy and ice cream in India will reach almost 1,256 tonnes by 2013. Most consumption is in flavoured milk but ice cream is the most dynamic category. While traditional flavours like rose, saffron and cardamom are strong, vanilla, strawberry and chocolate flavours blended with nuts, honey and caramel are growing.

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Introduction

Flavours in dairy and ice cream in India
Scope of the report
Flavour wheel
Key findings

Concept Drivers

Health and wellness
Functional
Fun and excitement
Local and regional preferences
Novelty/gourmet flavours

Flavour Volumes

Flavour volumes on the up
Drinking milk leads by volume and yoghurt by growth

Drinking Milk Products

Convenient packs and health drive volume growth
Domestic players capitalise on exotic flavours demand
Amul has highest visibility in drinking milk
More flavour volumes in f lavoured m ilk drinks
Growing preference for fruity flavours
Drinking milk products - growing variant concepts
Drinking milk products - direction 2013

Yoghurt

Yoghurt a less experimental market for flavours
Plain yoghurt most popular but flavours growing
Amul competes with Mother Dairy
Yoghurt and sour milk drinks - growing variant concepts
Yoghurt and sour milk drinks - direction 2013

Ice Cream

Product segmentation and flavour innovation lead ice cream
Impulse ice c ream growth is driven by cost factor
Premium flavours have highest penetration in ice cream
Amul leads with major share
Vanilla leads but other flavours growing
Ice cream - growing variant concepts
Ice cream - direction 2013
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