Flavours in Sweet and Savoury Snacks in South Korea

Country Report

Executive Summary

Jun 2011
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Flavours in Sweet and Savoury Snacks in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flavours industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flavours industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flavours in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Ingredients market research database.

Introduction

Flavours in sweet and savoury snacks in South Korea
Scope of the report
Flavour wheel
Key findings

Concept Drivers

Health and wellness trend has major influence
Growing preference for natural and local ingredients
Expansion of target consumer groups
Westernised flavours grow

Flavour Volumes

Stagnant volume growth expected
Popcorn records the highest growth

Chips/Crisps

Health and wellness trend slows down growth
Orion leads with Poca Chips and Swing Chips
Chips/crisps – Poca Chips – brand study
Chips/crisps – growing variant concepts
Chips/crisps – direction 2013

Extruded Snacks

Health and wellness trend hinders growth
Local companies have strong position
Extruded snacks – Saewookang – brand study
Extruded snacks – growing variant concepts
Extruded snacks – direction 2013

Popcorn

Diversification drives growth
Popcorn market is highly fragmented
Popcorn – Kernel's Popcorn – brand study
Popcorn – growing variant concepts
Popcorn – direction 2013