As the health and naturalness trends sweep across the packaged food industry, sweet and savoury snacks are getting a makeover. “Super spices” and “superfruits” have made their debut in snacks, as consumers become increasingly aware of their properties. Local pride and ethnic influences from afar go hand in hand, as flavour innovation explodes across chips/crisps and nuts. Adventure, “dare-to-try” and “take-me-away” are a few of the experiences being offered by snack flavours today.
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