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Strategy Briefing
Flavours: Tasting Success Through Innovation (Part Two)
42 pages, Jun 2016
US$1,325Added to Cart
New Report Guarantee
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Flavour is an essential tool for food and drinks producers, not only in delivering palatability but also in positioning a product or targeting a specific audience. Part Two of this 2-part report assesses trends in the types of flavours being used around the world, highlighting the ways in which flavours are used to position food and drinks and reviewing some of the key taste trends in the soft drinks, alcoholic drinks, dairy and ice cream, confectionery, snacks and sauces categories.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
More than just taste
Flavour is far more than just a way to alter taste. Specific flavour types can also serve a variety of marketing roles, helping to position products, to target specific demographics and to add excitement or value to finished foods and drinks.
Naturals: Both threat and opportunity
While natural flavours are in significant demand, growing use of flavouring foodstuffs in place of flavour compounds could also pose a threat in the future.
Natural focus for health and wellness
Changing attitudes to health and wellness mean that, while flavours are still important for adjusting taste in “better for you” and functional/fortified products, there is a growing emphasis on using flavour to enhance a naturally healthy image.
Targeting customers through flavour
Flavour is also used to help direct products to the right customers. It can increase appeal to specific consumer groups (e.g. age, ethnicity, gender), target specific seasons or occasions or improve authenticity for more discerning customers.
Adding value to the taste experience
Premiumisation is a significant theme in the modern food industry and flavour is a key part of this, with specific tastes delivering specific types of added value, whether it be in the form of authenticity, indulgence, nostalgia, escapism, etc.
Specificity
Adding specificity to flavour choices is a significant focus for innovators, with type-and region-specific flavours proving highly prevalent in food and drink new product development and instantly adding value to a product’s image.
Specific growth areas
Within key food and drink categories, there are a few flavour types that have been showing particular strength in recent times, including coconut, other exotics, alcohol, vegetables, spices, herbs and florals.
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Request more informationTable of Contents
Introduction
Scope
Key findings
SWOT: Flavours
Concept Drivers
The use of flavour
Health and wellness: Use of flavours in healthy formulations
Targets: Use of flavour to target specific consumers and interests
Experience: Use of flavour to add value to the taste experience
Category Analysis: Soft Drinks
In summary: Flavour trends in soft drinks
Themes to watch
Spotlight on recent innovations
Brand study: Belvoir Fruit Farms - focus on healthy naturals
Category Analysis: Alcoholic Drinks
In summary: Flavour trends in alcoholic drinks
Themes to watch
Spotlight on recent innovations
Brand study: Woodchuck Hard Cider - limited batch innovations
Category Analysis: Dairy and Ice Cream
In summary: Flavour trends in dairy and ice cream
Themes to watch
Spotlight on recent innovations
Brand study: Coppa della Maga - adding indulgence to health
Category Analysis: Confectionery
In summary: Flavour trends in confectionery
Themes to watch
Spotlight on recent innovations
Brand study: Kit Kat in Japan - strong local flavour
Category Analysis: Snacks
In summary: Flavour trends in snacks
Themes to watch
Spotlight on recent innovations
Brand study: Bret’s - premiumisation through flavour choice
Category Analysis: Sauces
In summary: Flavour trends in sauces
Themes to watch
Spotlight on recent innovations
Brand study: Holy Cow! - regional authenticity all the way
Recommendations
Think local and natural, and be ready to innovate
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.