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Strategy Briefing
Flavours: Tools Not Just Tastes
57 pages, Jul 2014
US$1,325Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Flavour is an essential tool for food and drinks producers, not only in delivering palatability but also in positioning a product or targeting a specific audience. This report assesses global flavour trends, looking at market sizes and segmentation, and explores some of the themes impacting flavour development. Specific analysis is also included on flavour trends in soft drinks, alcoholic drinks, dairy/ice cream, confectionery and snacks, as these are among the most innovative categories.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
More than just taste
Flavour is far more than just a way to alter taste. Specific flavour types can also serve a variety of marketing roles, helping to position products, to target specific demographics and to add excitement or value to finished foods and drinks.
Different regions deliver on volume or innovation
Although emerging markets are forecast to drive overall volume growth in flavours, it is the developed markets that offer the best prospects for innovation and New Product Development.
Consolidating industry creates flavour giants
Ongoing consolidation in the international flavours industry has created several flavour giants with the financial wherewithal to continue driving advances.
Different contributions to health and wellness
Flavour is often used to enhance a health and wellness positioning. This can be done by giving a more natural or organic positioning, by supporting the specific health benefits and by adjusting taste to help incorporate functional ingredients.
Targeting customers through flavour
Flavour is also used to help direct products to the right customers. It can increase appeal to specific consumer groups (eg age, ethnicities and genders), target specific seasons or occasions, or improve authenticity for more discerning customers.
The taste experience
The taste experience is another key factor in flavour choice. Specific flavours can help add a more premium image to a product, increase the fun or novelty factor, add a sense of nostalgia or deliver a feeling of escapism.
Contrasting themes to satisfy all demands
Different consumers seek different things from their flavour choices, so there are some clear contrasts in the key themes, e.g. local vs exotic. However, in some cases, these contrasts can start to merge, e.g. permissible (healthy) indulgence.
Naturals: both a threat and opportunity
Natural flavours are in significant demand, while growing use of flavouring foodstuffs in place of flavour compounds could also pose a threat in the future.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
The use of flavour
SWOT: Flavours
Flavour Volumes
Economic crisis hit sales but growth is back on track
Beverage applications take over 60% of volume
Emerging markets drive flavour growth
Regional differences in key flavour applications
China adding most volume; India and Vietnam growing fastest
The Flavour Industry
Five companies register annual flavour sales of US$1 billion+
Industry consolidation slows
Supply drivers
Concept Drivers
Health and wellness: Growing interest in all things natural
Health and wellness: Flavour choice can enhance functionality
Health and wellness: Flavour enhances better-for-you formulations
Targets: Tapping the individual
Targets: The right time for the right flavour
Targets: Homing in on the discerning consumer
Experience: Quality and premiumisation through flavour
Experience: Enhancing fun and novelty elements
Experience: Flavour to generate nostalgia
Experience: Escapism through flavours of the world
Concept drivers
Examples of key flavour strategies in recent NPD (1)
Examples of key flavour strategies in recent NPD (2)
Examples of key flavour strategies in recent NPD (3)
Category Analysis – Soft Drinks
New generation soft drinks drive flavour growth
In summary: flavour trends in soft drinks
Spotlight on recent innovations
Brand study: Loka – themed editions for new flavour experiences
Category Analysis – Alcoholic Drinks
Speciality spirits and whiskies drive flavour use in alcohol
In summary: flavour trends in alcoholic drinks
Spotlight on recent innovations
Brand study: Jim Beam – flavour used to target younger audience
Category Analysis - Dairy
Flavoured beverages drive dairy use of flavour
In summary: flavour trends in dairy and ice cream
Spotlight on recent innovations
Brand study: Almighurt – seasonality and premiumisation
Category Analysis - Confectionery
Fastest growth in innovative sugar confectionery sectors
In summary: Flavour trends in confectionery
Spotlight on recent innovations
Brand study: Life Savers – gummy extension brings diversification
Category Analysis - Snacks
New-generation snacks see best flavour growth
In summary: flavour trends in snacks
Spotlight on recent innovations
Brand study: Tyrrells – local flavours at the heart of NPD
Recommendations
Follow key themes but be ready for new ideas and fads
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.