Executive Summary

Sep 2017

The number of inbound arrivals into Denmark increased by 2% in 2017. This increase was mainly driven by enduring interest in the country as a destination among German tourists and growth in arrivals from China and India. Economic improvements and rising awareness of Denmark’s attractions in other European countries also bolstered growth in inbound arrivals.


The total number of inbound arrivals to Denmark is expected to grow at a CAGR of 3% over the forecast period. Over 2016- 2017, Ryanair opened several new routes to Copenhagen Airport, including from Seville and Valencia in Spain, Pescara in Italy, Thessaloniki in Greece and Zadar in Croatia. This should help to drive growth in inbound arrivals towards 2022. At the same time, the increased focus of VisitDenmark on marketing the country as a destination via Chinese news media, social media and bloggers should continue to support healthy growth in arrivals from China. As Chinese tourists become more experienced travellers, it is possible that some will look beyond more popular destinations like Copenhagen and start to explore other regions of Denmark. One potential threat to growth in inbound arrivals to Denmark is that unfavourable economic conditions in source markets could have a negative impact on travel spending by citizens of those countries.

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Flows in Denmark


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Discover the latest market trends and uncover sources of future market growth for the Flows industry in Denmark with research from Euromonitor's team of in-country analysts.

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If you're in the Flows industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Denmark?  
  • How dependent is Denmark on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

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This industry report originates from Passport, our Travel And Tourism market research database.