Country Report

Flows in

Flows in Japan

22 pages, Oct 2017

US$990

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Executive Summary

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TRENDS

Inbound arrivals continued to soar at the end of the review period, with 2017 set to be the sixth consecutive year of double-digit growth. Growth will slow in comparison to a review period of 27% but will remain impressive at an estimated 16%. Strong growth is continuing thanks to heavy investment in tourist promotion by the Japanese government and the travel industry, with the Tourism Nation Promotion Basic Plan legislation of 2012 proving highly effective. The government has placed tourism at the centre of its economic growth strategy and continues to invest in this area, with 2017 seeing it increase Japan Tourism Agency (JTA) employees by 50% to reach 150.

PROSPECTS

Inbound arrivals are expected to continue to see good growth in the forecast period, particularly in the run-up to the 2020 Tokyo Olympic and Paralympic Games. However, growth is likely to slow after this year, with many of the government's initiatives focused on reaching targets set for 2020. Prior to 2020, the government will continue to open Japan up to inbound tourists by easing visa regulations, expanding airport capacity and seeking to offer greater hospitality and convenience.

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Samples

Travel Tourism Inbound Sample Report Travel Tourism Inbound Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Flows in Japan?
How dependent is Japan on domestic tourism expenditure?
What are the most popular destinations for domestic visitors?
Which regions have the greatest number of star ratings?

Why buy this report?

Gain competitive intelligence
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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