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Learn moreOct 2017
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Inbound arrivals continued to soar at the end of the review period, with 2017 set to be the sixth consecutive year of double-digit growth. Growth will slow in comparison to a review period of 27% but will remain impressive at an estimated 16%. Strong growth is continuing thanks to heavy investment in tourist promotion by the Japanese government and the travel industry, with the Tourism Nation Promotion Basic Plan legislation of 2012 proving highly effective. The government has placed tourism at the centre of its economic growth strategy and continues to invest in this area, with 2017 seeing it increase Japan Tourism Agency (JTA) employees by 50% to reach 150.
Inbound arrivals are expected to continue to see good growth in the forecast period, particularly in the run-up to the 2020 Tokyo Olympic and Paralympic Games. However, growth is likely to slow after this year, with many of the government's initiatives focused on reaching targets set for 2020. Prior to 2020, the government will continue to open Japan up to inbound tourists by easing visa regulations, expanding airport capacity and seeking to offer greater hospitality and convenience.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Flows industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Flows industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Travel And Tourism market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.