Inbound arrivals witnessed stronger growth in the number of trips in 2017 than in 2016. The weak ringgit, with an exchange rate of MYR4.30 to USD1.00 in 2017 was a main draw for tourist arrivals to Malaysia, particularly from Singapore as tourists stocked up on groceries and other products in the country. Tourism Malaysia also initiated a number of campaigns to attract interest from multiple countries, especially after the 2014 Malaysia Airlines’ tragedies, which negatively and heavily impacted Chinese tourist flows into the country.
Inbound arrivals is expected to record stronger volume growth over the forecast period than in 2017. Tourism Malaysia plans to continue to initiate strong marketing campaigns to promote Malaysia as a destination to tourists worldwide, given that tourism will be a key economic activity for the country. The country has also invested heavily in several plans such as the Genting 10-year Integrated Tourism Plan to build new attractions and hotels in order to attract tourists.
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Discover the latest market trends and uncover sources of future market growth for the Flows industry in Malaysia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.