Executive Summary

Sep 2017

Inbound arrivals witnessed stronger growth in the number of trips in 2017 than in 2016. The weak ringgit, with an exchange rate of MYR4.30 to USD1.00 in 2017 was a main draw for tourist arrivals to Malaysia, particularly from Singapore as tourists stocked up on groceries and other products in the country. Tourism Malaysia also initiated a number of campaigns to attract interest from multiple countries, especially after the 2014 Malaysia Airlines’ tragedies, which negatively and heavily impacted Chinese tourist flows into the country.


Inbound arrivals is expected to record stronger volume growth over the forecast period than in 2017. Tourism Malaysia plans to continue to initiate strong marketing campaigns to promote Malaysia as a destination to tourists worldwide, given that tourism will be a key economic activity for the country. The country has also invested heavily in several plans such as the Genting 10-year Integrated Tourism Plan to build new attractions and hotels in order to attract tourists.

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Flows in Malaysia


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Discover the latest market trends and uncover sources of future market growth for the Flows industry in Malaysia with research from Euromonitor's team of in-country analysts.

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If you're in the Flows industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Malaysia?  
  • How dependent is Malaysia on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

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This industry report originates from Passport, our Travel And Tourism market research database.