Flows in the Czech Republic

TRENDS

Arrivals to the Czech Republic continued to see stable 3% growth in the number of trips in 2017. The country benefited from strong growth in arrivals from source markets in Asia in 2017 – mainly India, with 11% growth, China, with 8% growth, and South Korea, which grew by 4%. With a 20% CAGR over the review period, South Korea became one of the key source markets for the country. The Czech Republic benefited from its marketing activities in source markets and from the work of representative offices in these countries. During 2016, the marketing organisation Czech Tourism ran campaigns and activities in the country to attract inbound and domestic tourists to celebrate the 700th anniversary of the birth of emperor Charles IV.

PROSPECTS

The Czech Republic is expected to post stable growth in the number of arrivals, with a CAGR of 4% over the forecast period. Growth is expected to remain similar throughout the entire period, with no major fluctuations. There is no expectation of any specific one-off cultural or sports event, which would boost growth in the number of trips in a given year. Growth will evolve from marketing activities and good global recognition for the country. A major opportunity will continue to be the growth of tourists from Asian countries, which is where the global wealth is moving. The recovery of spas after the decline of Russian and Arab visitors is another opportunity. Themed events, such as baroque heritage, will pose further opportunities to attract tourists from the region, and from Europe overall.

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