Strategy Briefing

FMCG in India: Understanding a Billion Needs

Oct 2015

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

All fmcg industries in India have growth potential, which will be shaped by changing consumer behaviour and expenditure. Richer households will drive growth in discretionary products while the rest of the population embrace essentials. This briefing looks at the fmcg landscape now and in the future, highlighting the trends and drivers that players in India need to be aware of.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Clothing, personal accessories and packaged food lead the way in India

The top three industries by value sales in India are apparel and footwear, personal accessories and packaged food. These together account for over 50% of all retail sales in India.

High growth industries will lead to interesting opportunities

Indian fmcg industries have higher growth potential when compared to the world, due to the growth stage of the industries. The top three industries will continue to lead; however, faster growing categories will provide new avenues for growth.

Principal versus lifestyle industries

Principal industries grow due to an increasing consumer base and uptake of essential/staples, while lifestyle industries benefit from rising discretionary spending. Unmet potential in staples will provide the base for growth. Within principal industries, especially packaged foods, the difference between value-driven and volume-driven categories is dictated by income elasticity.

Share of spending is evolving

Consumers in India are slowly moving beyond basic necessities. As household incomes and disposable incomes grow, the share of spending on leisure and recreation and miscellaneous good and services will witness stronger growth than categories constituted by basic necessities.

Competition will only intensify in the future

International players are trying to mould their products and offerings to local needs. This is one of the keys to succeed in a diverse market like India. Domestic players are giving them a run for money by providing value and harnessing their knowledge of Indian consumers and preferences.

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Introduction

Scope

Key finding

Overview of FMCG Industries in India

Clothing and gold lead the way

India is the second largest market for consumption of fresh foods

Even core industries post high growth

Industries in India benefit from growth stage of life cycle

High growth industries will lead to interesting opportunities

Understanding key growth factors is the route to success

Size of the prize is immense

Principal Industries

Demographic dividend will provide the base for principal industries

Staples – key to reaching wider consumers

Olive oil – a welcome addition to Indian kitchens

Staples thrive on unmet potential

High income elasticity will result in value driven growth

Impact of high base and growth will sustain future growth

New products change the Indian breakfast mould

Indian snacks is an opportunity for international p layers

Alcoholic drinks heavy on the wallet of Indian consumers

Staples account for larger share of throat

Soft drinks is going to steal share from other drinks

Lifestyle Industries

Share of wallet shifting towards discretionary spending

However, income inequality will become more pronounced

Players will need to identify favourable consumer segments

Apparel and footwear will benefit from polarisation

International vs domestic scene in apparel

Consumers shifting from personal care to beauty

Evolving Competitive Landscape

Amul assists Gujarat Co-operative to feature in top 10

Micromax taps into smartphone aspirations of the masses

Jewellery brands shine through in 2014

Stiff competition between international and domestic players

One size doesn’t fit all

Pick your products and choose your consumer base

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Appendix : Competitor Analytics

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Appendix : Industry Forecast Model

Significance and applications for growth decomposition

Appendix : Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

FMCG in India: Understanding a Billion Needs

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Clothing, personal accessories and packaged food lead the way in India

High growth industries will lead to interesting opportunities

Principal versus lifestyle industries

Share of spending is evolving

Competition will only intensify in the future

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key finding

Overview of FMCG Industries in India

Clothing and gold lead the way

India is the second largest market for consumption of fresh foods

Even core industries post high growth

Industries in India benefit from growth stage of life cycle

High growth industries will lead to interesting opportunities

Understanding key growth factors is the route to success

Size of the prize is immense

Principal Industries

Principal Industries

Demographic dividend will provide the base for principal industries

Staples – key to reaching wider consumers

Olive oil – a welcome addition to Indian kitchens

Staples thrive on unmet potential

High income elasticity will result in value driven growth

Impact of high base and growth will sustain future growth

New products change the Indian breakfast mould

Indian snacks is an opportunity for international p layers

Alcoholic drinks heavy on the wallet of Indian consumers

Staples account for larger share of throat

Soft drinks is going to steal share from other drinks

Lifestyle Industries

Lifestyle Industries

Share of wallet shifting towards discretionary spending

However, income inequality will become more pronounced

Players will need to identify favourable consumer segments

Apparel and footwear will benefit from polarisation

International vs domestic scene in apparel

Consumers shifting from personal care to beauty

Evolving Competitive Landscape

Evolving Competitive Landscape

Amul assists Gujarat Co-operative to feature in top 10

Micromax taps into smartphone aspirations of the masses

Jewellery brands shine through in 2014

Stiff competition between international and domestic players

One size doesn’t fit all

Pick your products and choose your consumer base

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Appendix : Competitor Analytics

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Appendix : Industry Forecast Model

Significance and applications for growth decomposition

Appendix : Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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