FolliFollie Group in Personal Accessories

Company Profile

About This Report

Nov 2017

Folli Follie Group operates within the personal accessories competitive landscape with its core brands Folli Follie and Links of London. With more possibilities to grow in e-commerce and emerging markets gaining more disposable income, the group has a positive scenario ahead. Latest financial reports show successful performance driven by global consumer interest in affordable luxury. This represents ideal timing to expand its product portfolio with new products, designs or more collections.

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FolliFollie Group in Personal Accessories

Euromonitor International's report on Folli Follie Group delivers a detailed strategic analysis of the company's business, examining its performance in the Watches market and the global economy.

Company and market share data provide a detailed look at the financial position of Folli Follie Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Folli Follie Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Folli Follie Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Watches research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance
“Jewellery-Watches-Accessories” segment drives revenue
Asia Pacific continually drives growth
SWOT: Folli Follie Group
Key strategic objectives and challenges

Competitive Positioning

Global perspective on the jewellery competitive landscape
Product development and differentiation key to face competition
Jewellery appetite drives Folli Follie growth
Global players in costume jewellery

Market Assessment

Eastern Europe growth surpasses traditional leading regions
Fragmented market with multiple fashion retailers tapping into jewellery
Mid-priced watch brands brace for wearable electronics’ impact

Geographic and Category Opportunities

Asia Pacific becomes the most interesting region to compete
China to lead top 10 countries in disposable income growth terms
Lifestyle branding

Brand Strategy

Company brand portfolio
Brand audience and advertising


Production and distribution


Balancing competitive strategy with three key actions

Report Definitions


Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices