FolliFollieGroup in Personal Accessories

Company Profile

About This Report

Apr 2016

Based in Greece, Folli Follie Group manages the two brands under its umbrella, Folli Follie and Links of London. It has focused on Asia Pacific for growth, and garnered overall strong double-digit increases in revenue over the past few years by tailoring its strategies to the region. However, its personal accessories portfolio has now grown to be overly dependent on Asia Pacific, despite its European brand heritage, resulting in an uneven global footprint.

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FolliFollieGroup in Personal Accessories

Euromonitor International's report on Folli Follie Group delivers a detailed strategic analysis of the company's business, examining its performance in the Watches market and the global economy.

Company and market share data provide a detailed look at the financial position of Folli Follie Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Folli Follie Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Folli Follie Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Watches research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance
“Jewellery-Watches-Accessories” drives revenue
Asia continually propels growth
SWOT: Folli Follie Group
Key strategic objectives and challenges

Competitive Positioning

Asia Pacific drives growth amid Eurozone crisis
Global players in costume jewellery

Market Assessment

Asia Pacific and North America dominate personal accessories
Market shift towards branded jewellery
Mid-priced watch brands brace for wearable electronics’ impact

Geographic and category Opportunities

Spreading global footprint more evenly
Keeping its eyes on Asia
Lifestyle branding

Brand Strategy

Company brand portfolio
Brand audience and advertising


Production and distribution


Growing well-balanced brands

Report Definitions