Fonterra Co-operative Group Ltd in Ingredients

November 2015

Fonterra Co-operative Group is one of the world’s largest dairy companies, producing both ingredients (speciality and bulk) and consumer goods for the global market. Volatility in global dairy pricing is placing some pressure on the company at present and this report discusses how this is affecting its activities, strategies and finances as well as analysing trends in the main ingredient categories that it supplies.

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Overview:

Euromonitor International's report on Fonterra Cooperative Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy. Company and market share data provide a detailed look at the financial position of Fonterra Cooperative Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Fonterra Cooperative Group Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Fonterra Cooperative Group Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
SWOT: Fonterra (Ingredients)
Global dairy prices impact on company performance
Ingredients: Volumes fairly steady but price drop hits revenues
Latin America booms as China declines
Investing in greater flexibility
Strategy paths unchanged over past few years
Challenging times

Competitive Positioning

Fonterra maintains focus on dairy, while some rivals diversify

Market Assessment

Positive expectations across the board
Asia Pacific and Middle East are key targets for core ingredients

Proteins

Good growth in core dairy protein categories
Fonterra well placed to cash in on growth in Middle East and Africa
Growth opportunities for dairy proteins in nutritional products
Key yoghurt markets still offer opportunities
US dominates market for sports protein products

Other Products

Diverse opportunities for milk powders and fats
Infant nutrition is a key focus area
Probiotic yoghurts continue to flourish outside Europe

Operations

Production centred on Oceania, partnerships further afield
Key sales and R&D locations for Fonterra 2015
Recent operational developments

Recommendations

Target higher value and widen coverage
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