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Country Report

Food and Drink Internet Retailing in

Food and Drink E-Commerce in Austria

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Online sales continue to spike but visiting the store is still food and drink to Austrians

Food and drink e-commerce remained the fastest-growing channel within e-commerce in 2019 in Austria but continued to account for a marginal value share of overall grocery sales. It is expected to remain the fastest-growing channel within e-commerce over the forecast period, but in the face of durable consumer habits, despite a good variety of online offerings, food and drink e-commerce is unlikely to play a major role by the end of the forecast period.

The big names are set to consolidate in a fragmented channel

The fully fledged online grocery shops of the leading brands in grocery retailing, with their many resources and comparably large delivery networks, are expected to shape food and drink e-commerce over the forecast period in Austria. There are also independent, regional and purely online businesses such as Hausfreund Handels and Gmeiner und Wolf OG with their much longer history.

Regional players strengthen their offering

At the end of the review period, there were also many regional bakers offering delivery of fresh bread and other pastries in the morning. Among the larger examples are Resch & Frisch and connect724 GmbH (www.

COMPETITIVE LANDSCAPE

Rewe International rules the roost

Rewe International AG led food and drink e-commerce in 2019 in Austria. The company also generated some minor sales in food and drink e-commerce from the online shop for its Bipa drugstore brand.

Billa and Spar offer convenience in transit

In order to win new customers for their food and drink e-commerce, both Billa and Spar targeted travellers in 2019. Billa established a strategic cooperation with Austrian Airlines AG and its online shop was made accessible free of charge for passengers on the Flynet portal via Wi-Fi during Austrian Airlines flights.

Omnichannel expansion remains a focus

The sales leader Billa remains the most innovative brand in food and drink e-commerce. In order to intensify its omnichannel strategy, it more than doubled the number of Billa supermarkets eligible for order collection from online shopping to over 100 in 2019.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Austria?
How quickly is Food and Drink Internet Retailing growing in Austria?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink E-Commerce in Austria - Category analysis

HEADLINES

PROSPECTS

Online sales continue to spike but visiting the store is still food and drink to Austrians

The big names are set to consolidate in a fragmented channel

Regional players strengthen their offering

COMPETITIVE LANDSCAPE

Rewe International rules the roost

Billa and Spar offer convenience in transit

Omnichannel expansion remains a focus

CHANNEL DATA

Retailing in Austria - Industry Overview

EXECUTIVE SUMMARY

Improving economy keeps retailing growing though store-based channels continue to shrink physically

Store-based channels feel the heat from e-commerce

Grocery retailers show more promise than non-grocery specialists

Competitive landscape changes rapidly

Thinning profitability set to decelerate value growth slightly

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Food and Drink E-Commerce in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Online sales continue to spike but visiting the store is still food and drink to Austrians

The big names are set to consolidate in a fragmented channel

Regional players strengthen their offering

COMPETITIVE LANDSCAPE

Rewe International rules the roost

Billa and Spar offer convenience in transit

Omnichannel expansion remains a focus

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Food and Drink E-Commerce in Austria - Category analysis

HEADLINES

PROSPECTS

Online sales continue to spike but visiting the store is still food and drink to Austrians

The big names are set to consolidate in a fragmented channel

Regional players strengthen their offering

COMPETITIVE LANDSCAPE

Rewe International rules the roost

Billa and Spar offer convenience in transit

Omnichannel expansion remains a focus

CHANNEL DATA

Retailing in Austria - Industry Overview

EXECUTIVE SUMMARY

Improving economy keeps retailing growing though store-based channels continue to shrink physically

Store-based channels feel the heat from e-commerce

Grocery retailers show more promise than non-grocery specialists

Competitive landscape changes rapidly

Thinning profitability set to decelerate value growth slightly

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

S (COVID-19)

DEFINITIONS

SOURCES

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