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Food and drink e-commerce remained the fastest-growing channel within e-commerce in 2019 in Austria but continued to account for a marginal value share of overall grocery sales. It is expected to remain the fastest-growing channel within e-commerce over the forecast period, but in the face of durable consumer habits, despite a good variety of online offerings, food and drink e-commerce is unlikely to play a major role by the end of the forecast period.
The fully fledged online grocery shops of the leading brands in grocery retailing, with their many resources and comparably large delivery networks, are expected to shape food and drink e-commerce over the forecast period in Austria. There are also independent, regional and purely online businesses such as Hausfreund Handels and Gmeiner und Wolf OG with their much longer history.
At the end of the review period, there were also many regional bakers offering delivery of fresh bread and other pastries in the morning. Among the larger examples are Resch & Frisch and connect724 GmbH (www.
Rewe International AG led food and drink e-commerce in 2019 in Austria. The company also generated some minor sales in food and drink e-commerce from the online shop for its Bipa drugstore brand.
In order to win new customers for their food and drink e-commerce, both Billa and Spar targeted travellers in 2019. Billa established a strategic cooperation with Austrian Airlines AG and its online shop was made accessible free of charge for passengers on the Flynet portal via Wi-Fi during Austrian Airlines flights.
The sales leader Billa remains the most innovative brand in food and drink e-commerce. In order to intensify its omnichannel strategy, it more than doubled the number of Billa supermarkets eligible for order collection from online shopping to over 100 in 2019.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Austria with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.