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Country Report

Food and Drink Internet Retailing in

Food and Drink E-Commerce in Belgium

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food and drink e-commerce continues its rapid rise in Belgium

2019 saw a strong performance in Belgium from food and drink e-commerce. Compared to neighbouring countries, the share of e-commerce sales accounted for by food and drink was rather low in Belgium over the review period due to cultural factors such as a risk-averse attitude, and to grocery retailers’ reluctance to invest heavily in e-commerce.

Belgian consumers keen to purchase groceries online as companies improve e-commerce strategies

Customers increased ease and trust in e-commerce generally is an important factor for the development of food and drink e-commerce. E-Commerce sales of food and drink in Belgium remain low compared to apparel and footwear, consumer electronics and media products.

Rising demand forces companies to invest in home delivery services

Towards the end of the review period, click and collect remained the dominant format in food and drink e-commerce. The web shops of Belgium’s most significant grocery retailers all offered click and collect services.

COMPETITIVE LANDSCAPE

Click and collect starts to give way to home delivery

Koninklijke Ahold Delhaize NV saw its e-commerce value sales rise significantly following the launch of its home delivery service during the review period. In August 2016, Delhaize’s Caddy Home activities were transferred to Delhaize Direct.

Carrefour launches ShipTo service

Towards the end of the review period, Carrefour Belgium launched a home delivery service and a mobile app. The new service offers personal shoppers and promises to deliver orders within 90 minutes of confirmation.

Lidl launches home delivery service as Colruyt focuses on app development

Towards the end of the review period, Lidl België GmbH & Co KG launched a bicycle home delivery service for products ordered from its Lidl Simpl web shop. After testing the concept in Ghent, the company announced plans to extend the service to Brussels and other Belgian cities.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Belgium?
How quickly is Food and Drink Internet Retailing growing in Belgium?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

Want to find out more about this report?

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Food and Drink E-Commerce in Belgium - Category analysis

HEADLINES

PROSPECTS

Food and drink e-commerce continues its rapid rise in Belgium

Belgian consumers keen to purchase groceries online as companies improve e-commerce strategies

Rising demand forces companies to invest in home delivery services

COMPETITIVE LANDSCAPE

Click and collect starts to give way to home delivery

Carrefour launches ShipTo service

Lidl launches home delivery service as Colruyt focuses on app development

CHANNEL DATA

Table 1 Food and Drink E-Commerce: Value 2014-2019
Table 2 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 3 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

Retailing in Belgium - Industry Overview

EXECUTIVE SUMMARY

The rise of e-commerce leads to widespread decline in store-based retailing

Store-based retailing sees shift towards small, city centre formats

Sustainability at the core of innovation

Retailers aim to enhance the in-store experience with new concepts

Innovation in mobile apps will drive growth of mobile e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Back To School

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 8 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 10 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 12 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 16 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 18 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 28 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 30 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 32 Retailing GBO Company Shares: % Value 2015-2019
Table 33 Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 35 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 37 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 39 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 40 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 47 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 48 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Food and Drink E-Commerce in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food and drink e-commerce continues its rapid rise in Belgium

Belgian consumers keen to purchase groceries online as companies improve e-commerce strategies

Rising demand forces companies to invest in home delivery services

COMPETITIVE LANDSCAPE

Click and collect starts to give way to home delivery

Carrefour launches ShipTo service

Lidl launches home delivery service as Colruyt focuses on app development

Overview

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Overview

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Table of Contents

Food and Drink E-Commerce in Belgium - Category analysis

HEADLINES

PROSPECTS

Food and drink e-commerce continues its rapid rise in Belgium

Belgian consumers keen to purchase groceries online as companies improve e-commerce strategies

Rising demand forces companies to invest in home delivery services

COMPETITIVE LANDSCAPE

Click and collect starts to give way to home delivery

Carrefour launches ShipTo service

Lidl launches home delivery service as Colruyt focuses on app development

CHANNEL DATA

Retailing in Belgium - Industry Overview

EXECUTIVE SUMMARY

The rise of e-commerce leads to widespread decline in store-based retailing

Store-based retailing sees shift towards small, city centre formats

Sustainability at the core of innovation

Retailers aim to enhance the in-store experience with new concepts

Innovation in mobile apps will drive growth of mobile e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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