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2019 saw a strong performance in Belgium from food and drink e-commerce. Compared to neighbouring countries, the share of e-commerce sales accounted for by food and drink was rather low in Belgium over the review period due to cultural factors such as a risk-averse attitude, and to grocery retailers’ reluctance to invest heavily in e-commerce.
Customers increased ease and trust in e-commerce generally is an important factor for the development of food and drink e-commerce. E-Commerce sales of food and drink in Belgium remain low compared to apparel and footwear, consumer electronics and media products.
Towards the end of the review period, click and collect remained the dominant format in food and drink e-commerce. The web shops of Belgium’s most significant grocery retailers all offered click and collect services.
Koninklijke Ahold Delhaize NV saw its e-commerce value sales rise significantly following the launch of its home delivery service during the review period. In August 2016, Delhaize’s Caddy Home activities were transferred to Delhaize Direct.
Towards the end of the review period, Carrefour Belgium launched a home delivery service and a mobile app. The new service offers personal shoppers and promises to deliver orders within 90 minutes of confirmation.
Towards the end of the review period, Lidl België GmbH & Co KG launched a bicycle home delivery service for products ordered from its Lidl Simpl web shop. After testing the concept in Ghent, the company announced plans to extend the service to Brussels and other Belgian cities.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.