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Learn moreFeb 2021
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Although most store-based retail channels in Brazil were required to remain closed for an extended period during 2020 as part of the COVID-19 quarantine lockdown, these restrictions did not apply to grocery retailers. This is because grocery retailers is considered to be an essential retail channel, exempting grocery retailers from the requirement that all retail stores needed to remain closed, a key plank of official measures aimed at curbing the spread of the COVID-19 virus.
While food and drink e-commerce reported very strong growth generally over the course of 2020, some categories of packaged food and beverages fared better than others in the online arena. Moreover, trends tended to shift as the COVID-19 situation unfolded.
One of the factors that has traditionally held the development of food and drink e-commerce in Brazil is that the prices charged online tend to be higher than the prices charged in stores. This is linked to the fact that there is still low penetration for food and drink e-commerce in comparison with the overall sales generated grocery retailers, which means that growth in this category is still being driven largely by a relatively limited group of digitally savvy affluent customers.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Brazil with research from Euromonitor's team of in-country analysts.
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