Food and Drink E-Commerce in Denmark

PROSPECTS

Food and drink e-commerce continues to expand

Food and drink is set to remain among the most dynamic areas of e-commerce over the forecast period. Increasingly busy lifestyles are pushing demands for efficiency and convenience in grocery shopping, motivating a shift away from regular, large-scale shopping trips to out-of-town retail outlets.

Food and drink e-commerce holds potential for significant development

The grocery retailing environment is crowded and rapidly evolving, with boundaries between established channels becoming increasingly blurred. As such, companies are investing in building brand identities and consumer bases on values that are not localised.

Efficient and flexible delivery is key to channel development

Despite the rapid growth of food and drink e-commerce in Denmark, it still accounts for a relatively small share of overall e-commerce. In overall store-based retailing, grocery shopping has a much stronger position.

COMPETITIVE LANDSCAPE

Nemlig continues to grow and considers introducing parcel delivery service

The largest food and drink e-commerce company, Nemlig.com A/S was also among the most dynamic in 2019, maintaining a trend of double-digit year-on-year value growth that had persisted throughout the review period.

Store-based grocery retailers enter e-commerce to remain competitive

Coop Danmark A/S continued to expand in 2019. As it worked to develop the upmarket image of its Irma brand, the company introduced new stores including street kitchens and specialist departments for vegan and vegetarian products.

Aarstiderne targets trending consumer interests and concerns

Aarstiderne A/S has tapped into the growing interest in organic produce underpinned by rising consumer concerns about the impact of chemicals such as artificial pesticides on human health and the environment. Through its organic meal boxes, the company has successfully targeted current interest in home-cooking among busy consumers.

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