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Learn moreMar 2020
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Food and drink is set to remain among the most dynamic areas of e-commerce over the forecast period. Increasingly busy lifestyles are pushing demands for efficiency and convenience in grocery shopping, motivating a shift away from regular, large-scale shopping trips to out-of-town retail outlets.
The grocery retailing environment is crowded and rapidly evolving, with boundaries between established channels becoming increasingly blurred. As such, companies are investing in building brand identities and consumer bases on values that are not localised.
Despite the rapid growth of food and drink e-commerce in Denmark, it still accounts for a relatively small share of overall e-commerce. In overall store-based retailing, grocery shopping has a much stronger position.
The largest food and drink e-commerce company, Nemlig.com A/S was also among the most dynamic in 2019, maintaining a trend of double-digit year-on-year value growth that had persisted throughout the review period.
Coop Danmark A/S continued to expand in 2019. As it worked to develop the upmarket image of its Irma brand, the company introduced new stores including street kitchens and specialist departments for vegan and vegetarian products.
Aarstiderne A/S has tapped into the growing interest in organic produce underpinned by rising consumer concerns about the impact of chemicals such as artificial pesticides on human health and the environment. Through its organic meal boxes, the company has successfully targeted current interest in home-cooking among busy consumers.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.