The retail value sales of food and drink e-commerce in Egypt more than trebled during 2020 as COVID-19 and its subsequent movement restrictions led consumers to turn to the internet to buy food and drink. Many feared that the pandemic would lead to breakdown of supply chains, so those who could afford to stocked up on staple products (like rice and pasta).
Cairo’s leading food delivery and quick commerce company, Talabat, has continued to expand its lead during the pandemic, benefitting from its convenient business model, affordable price points, and unbeatable convenience. The player has broadened its offerings to include grocery shopping (including fresh food, butchery, and ready meal products) as well as other essentials (such as cleaning detergents), helping it gain further customer loyalty during a time of such uncertainty.
Local grocery delivery start-up GoodsMart originally launched in 2014 and has seen relative success throughout the review period allowing customers to order groceries using its mobile app. However, it has now raised a sum of USD3.
Growth in retail current value sales of food and drink e-commerce is set to resume in 2022 and maintain robust double-digit growth throughout the forecast period. Many local consumers are now more confident shopping online and will continue to do so at least some of the time in the aftermath of the pandemic.
Food delivery platforms in the country have reached impressive operational scale and overcome many of the delivery challenges in Egypt. Thus, food delivery platforms are increasingly considering expanding their services to delivery of grocery items.
Hyperlocal delivery is another rising trend that could offer opportunities to various local and independent players. Such players (despite together dominating grocery shopping in Egypt) lack the resources to develop their own online services.
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Understand the latest market trends and future growth opportunities for the Food and Drink E-Commerce industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).See All of Our Definitions
This report originates from Passport, our Food and Drink E-Commerce research and analysis database.
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