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After other e-commerce and media products, food and drink held the largest value share within e-commerce in 2019, although the impressive double-digit current value growth that it displayed earlier in the review period continued to wane, lagging behind the overall channel’s performance. However, the channel still offers strong growth potential, and will continue to outperform grocery retailers in current value growth terms over the forecast period.
Most major grocery retailers that offer food and drink e-commerce have developed various click-and-collect options which offer a more affordable way to receive online orders and greater convenience for those customers who are unlikely to be at home to receive home delivery due to work commitments. It is now by far the more popular choice compared to home delivery in France.
Casino Guichard-Perrachon continued to invest in its home delivery service and aims to be the leading retailer within food and drink e-commerce in France through various partnerships. Initially, the retailer entered into a partnership with Ocado, allowing it to implement e-commerce and expand its online food and drink offering through Monoprix in Paris, Ile de France, Normandie and Haut de France.
The increasingly popular Pedestrian Drive concept under click-and-collect is likely to continue to experience intensified competition over the forecast period with major retailers, led by Galec - Centre Distributeur Edouard Leclerc with E.Leclerc Drive, battling to attract consumers not only through competitively-priced groceries, but also by extending their services outside of Paris to expand their consumer reach.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in France with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.