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Learn moreFeb 2020
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The adoption of a digital lifestyle is leading to significant transformation in consumer lifestyles. Busy schedules, higher disposable incomes and the adoption of smartphones have made food and drink delivery services an increasingly popular choice in urban areas.
While food and drink e-commerce may only currently account for a small percentage of overall retail sales, retailers are vying for first-mover advantage, as seen by the entry of Amazon and Flipkart. This could stimulate a much-needed increase in the competition, which will bring both opportunities and threats for existing food and drink retailers in India.
In 2019, food and drink e-commerce was mainly available in tier-one cities, due to consumers’ greater sophistication and higher purchasing power compared to secondary regions. Logistical challenges also restricted the growth of food and drink e-commerce at the end of the review period as this category is a low margin business.
Supermarket Grocery Supplies revolutionised food and drink e-commerce in India with its flagship retail brand BigBasket.com.
Due to the growth of food and drink e-commerce, offline retailers have also started to invest in their own e-commerce arms. This was exemplified by Godrej’s Nature Basket, which first had an offline presence, and then an e-commerce presence.
Towards the end of the review period, Amazon bought a stake in Future Group and Aditya Birla Retail Limited. This sits well with the company’s strategy of expanding its grocery sector.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.