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Learn moreMar 2020
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Food and drink e-commerce is growing very rapidly due to several factors, with consumption trends changing in Indonesia. For example, people are spending more of their money on experiences rather than goods, with this consumer group thus being more willing to spend on food and travel.
Food and drink e-commerce is forecast to see very stable and strong growth over the forecast period. This will be driven by consumer behaviour as Indonesians enjoy trying new foods.
Growth over the coming years will also be boosted by the fact that Indonesians have an immense love for food and are open to trying new options and trends. This is especially true among the growing population of millennials, who are well known for love of convenience.
In terms of grocery shopping, many Indonesian consumers are not ready yet to purchase products online. This is because consumers still have a habit of visiting physical stores to look around and choose products before purchasing.
Shopping for food and drinks online (e-grocery) is seen as a catalyst for a broader transformation of e-commerce. Indonesian consumers are slowly shifting to e-grocery and being welcomed by e-commerce players, especially Bukalapak.
In addition to specific third party aggregator grocery apps such as Happy Fresh, Honest Bee and GoMart, Grab liaised with Happy Fresh to launch GrabFresh in September 2018 in Indonesia. Following in the footsteps of GoMart, GrabFresh will be the second on-demand transportation service-based app that offers shopping services to meet consumers’ daily needs.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.