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Learn moreFeb 2021
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In 2020, driven primarily by the conditions of the COVID-19 pandemic and associated national lockdown measures, food and drink e-commerce recorded the most dramatic rise in demand in Italian retail. As Italian consumers were forced to stay at home during national lockdown periods, and also wanted to continue to avoid crowds when lockdown restrictions were lifted, the demand for food and drink e-commerce almost doubled.
In 2020, the sharp uptick in demand for products through food and drink e-commerce led to a considerable expansion of the category to incorporate proximity commerce into its distribution network. Thanks to the greater demand for products from local convenience stores and traditional grocery retailers in 2020, the range of retailers offering e-commerce options suddenly increased.
For the most part, orders placed through the food and drink e-commerce channel are predominantly from mobile phones. In response to this, Carrefour renovated its website to be more mobile-friendly in August 2020, optimizing the use experience of the company’s website from any device.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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