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Learn moreFeb 2021
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Food and drink e-commerce enjoyed strong and steady growth over the review period as growing numbers of consumers were attracted to the convenience of shopping online. However, the outbreak of COVID-19 served as a big push with consumers instructed by the government to limit their movements outside the home, including taking fewer trips to grocery retailers.
Oisix La Daichi, which has a home delivery business centred on meal kits, saw its membership increase sharply during COVID-19, with its Oisix brand recording double-digit growth in 2020. In addition, not only did the company’s user base grow during the COVID-19 crisis, but the spend per user also shot up with home seclusion encouraging consumers to order more food and drink.
While staple foods and everyday food and drink items were a key driver of growth in food and drink e-commerce in 2020, there was also an increased demand for indulgent products. Stuck at home and unable to socialise with friends and family or eat out, some people sought out tasty treats such as sweets and cakes, as well as gourmet food items and dishes.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Japan with research from Euromonitor's team of in-country analysts.
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