COVID-19 continued to have an immense impact in Japan in 2021, as the number of cases increased throughout the year, and even reached a record high in August. With this situation, consumers continued home seclusion and tried to refrain from unnecessary outings, including reducing their trips to get daily necessities such as groceries.
In the early stages of COVID-19, food and drink e-commerce in Japan showed an increase, backed by the significant growth of third party food delivery services such as Demaecan and Uber Eats partnering with foodservice players. In 2021, in addition to this trend, grocery retailers increasingly showed a presence online by promoting and setting up Net Super, which accelerated the trend for buying groceries online.
In the review period, the concept of sustainability gradually took root in Japan, and various industries are taking steps to make a difference. This is partly due to the push from the government to take action in terms of SDGs, including the goal of becoming a carbon-neutral society by 2050.
As more and more food and drink players enter the e-commerce space, new businesses such as consultation services and new platform providers are emerging to enable a successful debut online. Agencies such as EeeeMo Japan Co Ltd, EC no Mikata Co Ltd and Todokeru Lab are known for providing consultation, supporting businesses to succeed in e-commerce and gaining traction.
In order for food and drink e-commerce to flourish further in Japan, freezing technology is essential, as it will provide new and unique opportunities. In the review period, noticeable progression in freezing technology was observed, and it is now possible to freeze products that were previously thought to be impossible to freeze.
While many developments and new concepts emerged in the review period, efficient and cost-saving logistics remain a key challenge for many food and drink retailers. When OK Store announced the opening of its Net Super in 2021, it was also announced that it has set a minimum purchase of JPY10,000, an additional membership fee of JPY200 for online purchase, and an additional fee of 3% of the total shopping as a delivery fee.
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Understand the latest market trends and future growth opportunities for the Food and Drink E-Commerce industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food and Drink E-Commerce industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).See All of Our Definitions
This report originates from Passport, our Food and Drink E-Commerce research and analysis database.
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