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Learn moreFeb 2020
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Although food and drink e-commerce is not common in Morocco, it is recording strong growth in 2019. The channel is fragmented, with no single brand standing out as the leader in the review period.
Shifts in lifestyle and behavioural change have led to the development of food and drink e-commerce in the country. Most households, including parents, young adults and students, have become more interested in the consumption of fast food and restaurant meals.
The promotional and marketing activities developed by key food and drink e-commerce players have enticed a growing number of consumers to order online in 2019. Consumers enjoy benefiting from discounts and get hunting for the best deals, and these platforms usually collaborate with social media influencers to drive their sales performance.
Jumia Food is one of the key players in the food and drink e-commerce in Morocco. They have recently signed an exclusivity partnership with McDonald’s, one of the leading fast food companies in Morocco.
Glovo Maroc is another key player in food and drink e-commerce that is evolving at a very rapid pace. The player is developing its distribution network by expanding to other cities beyond Casablanca, including Rabat axis.
Throughout 2019, a rising number of food and drink e-commerce players launched in Morocco. Lad.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.