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Country Report

Food and Drink Internet Retailing in

Food and Drink E-Commerce in Morocco

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The landscape is fragmented, however, growth is driven by partnerships with social media influencers, encouraging value sales

Although food and drink e-commerce is not common in Morocco, it is recording strong growth in 2019. The channel is fragmented, with no single brand standing out as the leader in the review period.

Food and drink e-commerce continues to evolve in Morocco, boosted by the growth of fast food as a lunchtime option

Shifts in lifestyle and behavioural change have led to the development of food and drink e-commerce in the country. Most households, including parents, young adults and students, have become more interested in the consumption of fast food and restaurant meals.

Advertising strategies and discounts used by food and drink e-commerce boosts sales

The promotional and marketing activities developed by key food and drink e-commerce players have enticed a growing number of consumers to order online in 2019. Consumers enjoy benefiting from discounts and get hunting for the best deals, and these platforms usually collaborate with social media influencers to drive their sales performance.

COMPETITIVE LANDSCAPE

Jumia Food is strengthening its position by investing in the Moroccan landscape, and offering Jumia Pay as a payment solution

Jumia Food is one of the key players in the food and drink e-commerce in Morocco. They have recently signed an exclusivity partnership with McDonald’s, one of the leading fast food companies in Morocco.

Glovo Maroc continue to develop in all Moroccan cities, investing in training its delivery teams to offer strong levels of customer service

Glovo Maroc is another key player in food and drink e-commerce that is evolving at a very rapid pace. The player is developing its distribution network by expanding to other cities beyond Casablanca, including Rabat axis.

Lifestyle changes of consumers drives the growth of food and drink e-commerce start-ups

Throughout 2019, a rising number of food and drink e-commerce players launched in Morocco. Lad.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Morocco?
How quickly is Food and Drink Internet Retailing growing in Morocco?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink E-Commerce in Morocco - Category analysis

HEADLINES

PROSPECTS

The landscape is fragmented, however, growth is driven by partnerships with social media influencers, encouraging value sales

Food and drink e-commerce continues to evolve in Morocco, boosted by the growth of fast food as a lunchtime option

Advertising strategies and discounts used by food and drink e-commerce boosts sales

COMPETITIVE LANDSCAPE

Jumia Food is strengthening its position by investing in the Moroccan landscape, and offering Jumia Pay as a payment solution

Glovo Maroc continue to develop in all Moroccan cities, investing in training its delivery teams to offer strong levels of customer service

Lifestyle changes of consumers drives the growth of food and drink e-commerce start-ups

CHANNEL DATA

Table 1 Food and Drink E-Commerce: Value 2014-2019
Table 2 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 3 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

In 2019, growth is boosted by the development of new shopping centres, as increasingly busy lifestyles in Morocco is encouraging the growth of modern retailers

E-commerce grows rapidly, as stores continue to launch e-commerce platforms and cross-border e-commerce continues to develop

The new port in Tangier, Tanger Med II, will contribute to the development of the maritime transportation of goods and boost economic development

Consumers are becoming more independent-minded, trusting their own opinions being less influenced by in-stores salespeople

The summer shopping festival organised by Morocco Mall drives the sales of retailers in 2019, particularly apparel and footwear, and beauty and health care

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value 2014-2019

Seasonality

Back to School
Eid al-Adha
Achoura

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 8 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 10 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 12 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 16 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 18 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 28 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 30 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 32 Retailing GBO Company Shares: % Value 2015-2019
Table 33 Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 35 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 37 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 39 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 40 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 47 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 48 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Food and Drink E-Commerce in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The landscape is fragmented, however, growth is driven by partnerships with social media influencers, encouraging value sales

Food and drink e-commerce continues to evolve in Morocco, boosted by the growth of fast food as a lunchtime option

Advertising strategies and discounts used by food and drink e-commerce boosts sales

COMPETITIVE LANDSCAPE

Jumia Food is strengthening its position by investing in the Moroccan landscape, and offering Jumia Pay as a payment solution

Glovo Maroc continue to develop in all Moroccan cities, investing in training its delivery teams to offer strong levels of customer service

Lifestyle changes of consumers drives the growth of food and drink e-commerce start-ups

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Food and Drink E-Commerce in Morocco - Category analysis

HEADLINES

PROSPECTS

The landscape is fragmented, however, growth is driven by partnerships with social media influencers, encouraging value sales

Food and drink e-commerce continues to evolve in Morocco, boosted by the growth of fast food as a lunchtime option

Advertising strategies and discounts used by food and drink e-commerce boosts sales

COMPETITIVE LANDSCAPE

Jumia Food is strengthening its position by investing in the Moroccan landscape, and offering Jumia Pay as a payment solution

Glovo Maroc continue to develop in all Moroccan cities, investing in training its delivery teams to offer strong levels of customer service

Lifestyle changes of consumers drives the growth of food and drink e-commerce start-ups

CHANNEL DATA

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

In 2019, growth is boosted by the development of new shopping centres, as increasingly busy lifestyles in Morocco is encouraging the growth of modern retailers

E-commerce grows rapidly, as stores continue to launch e-commerce platforms and cross-border e-commerce continues to develop

The new port in Tangier, Tanger Med II, will contribute to the development of the maritime transportation of goods and boost economic development

Consumers are becoming more independent-minded, trusting their own opinions being less influenced by in-stores salespeople

The summer shopping festival organised by Morocco Mall drives the sales of retailers in 2019, particularly apparel and footwear, and beauty and health care

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

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