Food and Drink E-Commerce in Nigeria

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Food and Drink E-Commerce industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Food and Drink E-Commerce industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Food and Drink E-Commerce in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Food and Drink E-Commerce in Nigeria?
  • Which are the leading retailers in Food and Drink E-Commerce in Nigeria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
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Food and Drink E-Commerce in Nigeria - Category analysis

KEY DATA FINDINGS

Demand growth is robust
Grocery retailers rush online
Young professionals and working women drive growth, but demand largely remains limited to affluent consumers
Food and drink e-commerce players receive support from international investors
Jumia Technologies AG appears well placed to dominate
Food and drink e-commerce will remain a niche
Table 1 Food and Drink E-Commerce: Value 2016-2021
Table 2 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 3 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

Retailing in Nigeria - Industry Overview

Retailing in 2021: The big picture
Competition intensifies in modern grocery retailing
E-commerce on the rise in non-grocery retailing
Modern grocery retail formats continue to gain ground on traditional outlets
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments
Delivery and collection
Emerging business models
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 7 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 9 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 15 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 17 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 27 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 29 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 31 Retailing GBO Company Shares: % Value 2017-2021
Table 32 Retailing GBN Brand Shares: % Value 2018-2021
Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 38 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 39 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 46 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 47 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Food and Drink E-Commerce

Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).

See All of Our Definitions
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This report originates from Passport, our Food and Drink E-Commerce research and analysis database.

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