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The launch of Jumia late night food delivery, in addition to Jumia Party, which launched in 2017, was a strong boost to food and drinks e-commerce in 2019. Jumia Food launched the online alcoholic drinks platform Jumia Party in late 2017, which enables consumers to place an order and have it delivered within the hour.
The growing number of young adult professionals in paid employment with busy working schedules and a lack of time, particularly in cities such as Lagos, is supporting the development of food and drink e-commerce. Due to the essential nature of food and drinks, consumers appreciate the convenience of quick delivery; so offering a fast delivery service will be key to the growth of this channel over the forecast period.
Over the forecast period, the growing population of young women in the labour force, and their lack of time for shopping, will continue to drive growth for food and drink e-commerce. This growing population will appreciate their needs being met through convenient grocery shopping solutions, that also have comfortable delivery time.
Supermart continued to lead food and drink e-commerce in 2019, thanks to strong brand identity and consumer trust that has been built from a strong reputation for having efficient delivery service. Supermart also benefits from its strong supply chain and quick delivery.
Drinks.ng performed well in 2019, with a wide variety of drinks and a strong improvement in its consumer service - meeting consumers demands and providing consistent, excellent customer service.
Although food and drinks e-commerce is growing at a rapid rate, it still faces substantial challenges from other retail outlets, many of which are the major players in food and drink retail. Most consumers are still used to buying their food and drinks from traditional grocery retailers, as well as modern outlets.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Nigeria with research from Euromonitor's team of in-country analysts.
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If you're in the Food and Drink Internet Retailing industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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