Food and drink e-commerce experienced an strong boom between March and May 2020 when fear surrounding COVID-19 was the highest and will continue to register one of the highest channel growths in 2021. There was no closures of grocery stores nor mandatory lockdowns in either 2020 or 2021 but many consumers were nevertheless wary of interacting with others and risking contracting the virus.
Despite the strong growth registered in the last couple of years, the share of food and drink e-commerce is still low in Norway compared with that of grocery retailers. The main reason for this is that discounters and supermarkets have a highly dense network within the country making it relatively convenient for customers to visit one of these channels to purchase the groceries or other essentials.
The presence of food and drink e-commerce presence within modern grocery retailers is gradually expanding, if only to improve the omnichannel capabilities. For example, Meny (in supermarkets) invested in its click-and-collect services in 2020, allowing it to significantly accelerate its e-commerce growth within Q1 of 2021.
Following the strong growth in 2020 and 2021, demand for food and drink e-commerce is set to normalise in the forecast period and hold much slower rates of current value growth. Food and drink e-commerce will continue to be plagued by the high cost of delivery in Norway.
The development of food and drink e-commerce will continue to suffer from the strong competition presented by modern grocery retailers and their dense store networks. Most modern grocery retailer outlets are only a five-10-minute drive away from consumers’ home (or even a few minutes’ walk away in major city centres).
Food and drink e-commerce will feel an impact from the imminent arrival of Amazon in Norway; although the platform has been available in Sweden since Autumn 2020, no date has yet been set for entry into Norway. The arrival of Amazon may not increase the delivery services of existing food and drink e-commerce players, as they usually have their own proprietary services.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).
See All of Our DefinitionsThis report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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