Food and Drink E-Commerce in Peru

PROSPECTS

Use of e-commerce to purchase groceries is slowly becoming habitual

Food and drink e-commerce continued to see strong double-digit current value growth in 2019. Initially, purchases of food and drink were made through e-commerce only when consumers could not visit supermarkets or hypermarkets for some reason.

By purchasing online consumers can avoid impulse purchases

Making purchases online makes it easy for the customer to stick to a shopping list, without purchasing additional products. On the other hand, if they go into a physical store, when walking up and down the aisles of a supermarket it is often difficult to resist the impulse to put products into their shopping cart which had not originally been planned.

Different delivery methods attract consumers

The main players are focusing their efforts on cutting delivery times to attract more consumers to food and drink e-commerce. Aside from offering regular one- or two-day delivery, some retailers offer 90-minute delivery for certain products and limited quantities.

COMPETITIVE LANDSCAPE

Quicker delivery and improvements to websites used by players to attract consumers

Plaza Vea from Intercorp is focusing on strengthening its position in food and drink e-commerce with different strategies, such as the relaunch of its website and implementing 90-minute delivery with a low cost, and delivery of orders to the car. This allowed the company to experience rapid growth from its launch in 2017.

Retailers compete by offering shorter delivery times and internet-only promotions

Food and drink e-commerce retailers are competing by offering shorter delivery times. Tottus was the first to offer a service in 90 minutes, which Wong has now also followed.

Retailers continuously improve their websites and apps

To shop online, each consumer creates their username and password, and once they access the website, they can search for products by name, by brand, or through a menu by category. In general, the ordering process is the same in all supermarkets and hypermarkets, and only the layout changes.

Files are delivered directly into your account within a few minutes of purchase.