Two factors combined to support the positive growth registered in food and drink e-commerce during 2021. The first factor to consider is that a high proportion of household spending in Romania is accounted for by food and beverages.
One of the crucial factors that supported the rapid development of food and drink e-commerce in Romania during 2021 was the dramatic improvement seen in last-mile delivery services. This meant that grocery retailers were able to drastically reduce the minimum time that consumers had to wait between placing their online orders and receiving their deliveries.
2021 saw a major step in the development of food and drink e-commerce in Romania: the launch in the country of Bolt Market. This forms a key part of the Bolt platform, a new delivery food and non-food product delivery service which offers consumers direct access to the stock of retailers via orders placed on the Bolt Food app.
The forecast period is expected to see food and drink e-commerce register impressive sales growth and this set to be a reflection of the increasingly hectic lifestyles of Romania’s busy urban professionals and the increasing demand for products and services that offer convenience and which can help consumers to reduce the amount of time they spend on grocery shopping. While the influence of the COVID-19 pandemic is expected to wane over the forecast period as the spread of the COVID-19 virus is brought under control, food and drink e-commerce is expected to continue generating strong sales growth, with the option to order products via an app to be delivered within a couple of hours likely to prove irresistible to significant numbers of busy urban dwellers.
During the forecast period, the increasing interest of Romanian consumers in locally cultivated fresh produce, as well as domestically manufactured packaged food, is expected to become a major area of interest for various players in food and drink e-commerce. With many local farmers’ cooperatives and packaged food manufacturers interested in tapping into strong demand low products, it becomes increasingly likely that they will turn to the various apps that have emerged with the aim of connecting consumers directly with food producers to facilitate the placing of online orders for fresh meat, dairy and poultry, as well as fresh produce.
One of the key trends expected to emerge in food and drink e-commerce during the forecast period is that significant numbers of food and beverage brands are expected to begin offering sales direct to consumers from their respective websites. Indeed, Romanian food producers are expected to continue developing their own e-commerce stores that sell their merchandise direct to consumers, rather than relying on third party marketplaces and/or app-based last-mile delivery services.
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Understand the latest market trends and future growth opportunities for the Food and Drink E-Commerce industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).See All of Our Definitions
This report originates from Passport, our Food and Drink E-Commerce research and analysis database.
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