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Food and drink continues to account for a considerable proportion of Romanian consumers’ household expenditure. Indeed, the challenging and uncertain economic environment resulting from the COVID-19 crisis increased many consumers’ focus on spending on essential items, such as food and drink.
While non-grocery manufacturers and retailers already benefited from experience in e-commerce due to their early adoption of multi-channel strategies, grocery chains had to adapt rapidly to the new conditions resulting from the COVID-19 crisis. In particular, they had to make significant efforts to improve their home delivery services.
The launch of the platform, Tazz by eMAG, represented an important development in food and drink e-commerce during 2020. Following the imposition of physical distancing requirements and the growing importance of delivery services, the platform for prepared food, EuCeMananc, was transformed into Tazz by eMAG.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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