Having almost doubled during 2020, the rate of growth in retail current value sales of food and drink e-commerce slowed significantly in 2021. Food and drink e-commerce experienced a significant increase in retail current value sales, especially during the first weeks of lockdown in March 2020.
In reaction for the surge in online orders, players turned to third party delivery platforms in an effort to ensure timely deliveries. Pre-pandemic, Carrefour was the only grocery retailer to partner with on-demand delivery app Glovo, but during 2020, more retailers began to work with third party delivery platforms, particularly Glovo and Deliveroo.
Leading grocery retailer Mercadona held the highest value share of food and drink sales through e-commerce in Spain during 2021. To a large extent, its performance is not related to the user friendliness of its online platform or its mobile app but rather the strength of its logistics.
The annual rate of growth in retail current value sales of food and drink e-commerce will remain in single digits throughout the forecast period. Food and drink e-commerce will remain a niche, as most local consumers remain reluctant to do their grocery shopping online.
Such grocery retail chains as El Corte Inglés, Mercadona and Carrefour will likely expand their delivery options to include click-and-collect services, which may be preferable to consumers who want to save money on delivery or may not be at home for the available delivery time slots. In addition to its click-and-collect service, El Corte Inglés now offers Click&Car, which allows online orders to be collected from the carpark of the selected store by the customer, and Click&Express, which enables customers to receive products at a desired location within a two-hour window of their choosing.
As Spain’s e-commerce infrastructure continues to mature, delivery times will continue to shorten. Already promising delivery in less than 20 minutes in a growing number of urban areas, Glovo is also planning to expand the number of ‘dark’ supermarkets (delivery-only outlets that are not open to the public) that it operates.
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Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).
See All of Our DefinitionsThis report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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