In 2020, food and drink were amongst the most purchased items online, and saw a strong shift from offline to online due to the pandemic, accelerating the previous growth rate. In 2021, the local COVID-19 outbreak intensified online shopping for groceries, with an even higher rate of current value growth.
In response to the outbreak of COVID-19 in mid-May 2021, the government raised a Level-3 alert, and many night markets across Taiwan were closed for about two months, although traditional grocery markets still operated for sales of fresh produce, fish and meat, and essential supplies. There are more than 1,100 public and private traditional markets in the country, according to the Ministry of Economic Affairs.
Providing a much-needed pivot to farmers, producers and wholesalers hit by the hospitality sector, more and more players started selling direct to consumers or partnering with online retailers and third-party delivery platforms, bringing more grocery produce online and leading to more choice than ever for Taiwanese consumers.
Grocery retailers have been investing in e-commerce, and with the COVID-19 pandemic, consumers have been relying on it. Bricks-and-mortar retailers such as convenience stores and supermarkets used to launch in-store promotions on shelf displays and marketing campaigns for new product launches or discounted products to drive impulse purchases amongst consumers.
Grocery shoppers have made a definite move online since the onset of the COVID-19 outbreak in 2021, and COVID-19 has significantly impacted consumer behaviour and accelerated trends. As the COVID-19 situation remains under control, consumers are now returning to work and school and are becoming more comfortable socialising and meeting in groups again.
South Korea’s leading e-commerce operator Coupang launched a grocery delivery service in Taiwan in July 2021, and has been expanding its coverage across the Taipei region. Entering the already competitive e-commerce channel, it is worth looking at the strategies and development of Coupang in Taiwan.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food and Drink Internet Retailing industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).
See All of Our DefinitionsThis report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!