Food and Drink E-Commerce in the Czech Republic

PROSPECTS

Rapid growth fuelled by improving coverage and logistics

Food and drink e-commerce in the Czech Republic recorded strong double-digit current value growth in 2019 as category players expanded their geographical coverage and improved their logistical capabilities. As a result, the e-commerce sales share for food and drink continues to increase.

Coverage of online grocery retailers remains limited to major urban areas

The growth potential for food and drink e-commerce in the Czech Republic remains very high, as many regions are still not covered by existing players. Instead, coverage of online groceries is mostly limited to major cities and towns.

Leading international grocery retailers still cautious to enter category

The largest modern grocery retailers operating in the Czech Republic are very cautious about entering food and drink e-commerce. Tesco and Globus are currently the only players operating their own e-shops, with the latter offering only limited coverage.

COMPETITIVE LANDSCAPE

Sales remain concentrated among three leading players

Food and drink e-commerce sales are concentrated among Tesco, Rohlik.cz and Kosik.

Arrival of Globus helps to boost overall food and drink e-commerce sales

German hypermarket chain Globus launched its e-shop with the offer of two thirds of its total grocery assortment. Coverage of the e-shop is currently limited to Globus’s hypermarket in Prague, which serves as a collection point for online purchases, with home delivery yet to be offered.

New companies partnering with food and drink online retailers

A viable option for entry into food and drink e-commerce is a partnership with existing food and drink online retailers. Marks & Spencer chose this strategy and partnered with Rohlik.

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