Even though grocery retailers were allowed to remain open during them, lockdowns have been helping to drive growth in food and drink e-commerce during the pandemic. Online shopping was seen as a safe and convenient way of buying groceries with the COVID-19 virus present in the Netherlands.
Picnic, the online-only grocery delivery service, attracted investments of EUR600 million in 2021 and plans to expand in the Netherlands, Germany and France. It continues to record very strong year-on-year growth as it rides on the wave of the dynamic food and drink e-commerce channel.
Albert Heijn has introduced the AH Compact service, an app for buying groceries online that is operating in selected cities and towns to begin with, with their number planned to grow with time. AH Compact, which offers around 25% of the products available on the company’s normal app, has been set up to cater to small households, with a minimum order size of EUR35 and free delivery.
Many consumers will continue to purchase more of their groceries online, at the expense of offline channels. Consumers are likely to increase the times per week/month they shop online versus the times they visit a physical grocery store.
All grocery players are expected to continue to invest in food and drink e-commerce, offering more products, adding more delivery slots and continuing to compete on reducing delivery fees. Online-only player Picnic attracted investment of EUR600 million in 2021, which will help it expand to more cities and towns.
Retailers are likely to seek cooperation agreements to offer products that naturally belong together, increase their market share and improve convenience for customers. For example, Albert Heijn and bol.
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Internet retailing sales of food and drink (all packaged and fresh food and drink (hot drinks, soft drinks and alcoholic drinks).
See All of Our DefinitionsThis report originates from Passport, our Food and Drink E-Commerce research and analysis database.
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