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Country Report

Food and Drink Internet Retailing in

Food and Drink E-Commerce in Turkey

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Food and drink e-commerce is another clear winner, thanks to unprecedented growth of online grocery shopping due to COVID-19

Food and drink e-commerce was another winner in 2020, due to the significant increase in consumers ordering their groceries online due to COVID-19 factors. This unprecedented level of growth is not only a result of more frequent use by consumers, but also due to much higher level of investment from the side of the grocery retailers, alongside the expansion of the consumer base with many first-time users becoming online grocery shoppers.

Multiple grocery players embrace online shopping services to meet changed consumer trends

Growth is also coming from the online stores of established grocery retailers, from dedicated online grocery delivery companies such as Banabi, Getir and Istegelsin, alongside other hyperlocal deliveries from all sizes of small chained and independent grocery outlets. Many players have embraced online delivery services as a way of remaining profitable in 2020 by adapting to meet changed consumer needs.

Migros named as a leading player, as a number of marketplaces sign partnerships with grocery retailers

Migros Tic AS is named as a leading player in 2020, thanks to the success of its Migros Hemen platform. Migros has strong brand awareness and high levels of consumer trust, making it a go-to option for many consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Turkey?
How quickly is Food and Drink Internet Retailing growing in Turkey?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink E-Commerce in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce is another clear winner, thanks to unprecedented growth of online grocery shopping due to COVID-19

Multiple grocery players embrace online shopping services to meet changed consumer trends

Migros named as a leading player, as a number of marketplaces sign partnerships with grocery retailers

RECOVERY AND OPPORTUNITIES

Gains made from the rapid enforced development of the category in 2020 will stick over the forecast period

Increase in discounter brands offering e-commerce solutions further stimulates competition in the category

Established grocery retailers expand their geographical reach for delivery services across the country

CHANNEL DATA

Table 1 Food and Drink E-Commerce: Value 2015-2020
Table 2 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 3 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Retailing in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

Company response

COVID-19 country impact

Weakening Turkish economy was already leading to operator bankruptcies and consumer bargain hunting

Lower consumer spending power heralds higher sales for discounters, private labels, and budget brands

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value 2015-2020

Seasonality

New Year’s Eve
Back to School
Other seasonal events

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 8 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 10 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 16 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 18 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 28 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 30 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 32 Retailing GBO Company Shares: % Value 2016-2020
Table 33 Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 35 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 37 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 39 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 40 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 47 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 48 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Food and Drink E-Commerce in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Food and drink e-commerce is another clear winner, thanks to unprecedented growth of online grocery shopping due to COVID-19

Multiple grocery players embrace online shopping services to meet changed consumer trends

Migros named as a leading player, as a number of marketplaces sign partnerships with grocery retailers

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Food and Drink E-Commerce in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce is another clear winner, thanks to unprecedented growth of online grocery shopping due to COVID-19

Multiple grocery players embrace online shopping services to meet changed consumer trends

Migros named as a leading player, as a number of marketplaces sign partnerships with grocery retailers

RECOVERY AND OPPORTUNITIES

Gains made from the rapid enforced development of the category in 2020 will stick over the forecast period

Increase in discounter brands offering e-commerce solutions further stimulates competition in the category

Established grocery retailers expand their geographical reach for delivery services across the country

CHANNEL DATA

Retailing in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

Company response

COVID-19 country impact

Weakening Turkish economy was already leading to operator bankruptcies and consumer bargain hunting

Lower consumer spending power heralds higher sales for discounters, private labels, and budget brands

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

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