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Food and Drink E-Commerce in Turkey

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Food and Drink Internet Retailing industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Food and Drink Internet Retailing in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Food and Drink Internet Retailing in Turkey?
  • Which are the leading retailers in Food and Drink Internet Retailing in Turkey?
  • How are products distributed in Food and Drink Internet Retailing in Turkey?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Turkey?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Food and Drink E-Commerce in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce is another clear winner, thanks to unprecedented growth of online grocery shopping due to COVID-19
Multiple grocery players embrace online shopping services to meet changed consumer trends
Migros named as a leading player, as a number of marketplaces sign partnerships with grocery retailers

RECOVERY AND OPPORTUNITIES

Gains made from the rapid enforced development of the category in 2020 will stick over the forecast period
Increase in discounter brands offering e-commerce solutions further stimulates competition in the category
Established grocery retailers expand their geographical reach for delivery services across the country

CHANNEL DATA

Table 1 Food and Drink E-Commerce: Value 2015-2020 Table 2 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 3 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Retailing in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing
Company response
COVID-19 country impact
Weakening Turkish economy was already leading to operator bankruptcies and consumer bargain hunting
Lower consumer spending power heralds higher sales for discounters, private labels, and budget brands
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2015-2020
Seasonality
New Year’s Eve Back to School Other seasonal events
Payments and delivery
Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 8 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 10 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 12 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 16 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 18 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 22 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 24 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 28 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 30 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 32 Retailing GBO Company Shares: % Value 2016-2020 Table 33 Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 35 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 36 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 37 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 38 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 39 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 40 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 41 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 47 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 48 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 49 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 2 Research Sources
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.

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