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Country Report

Food and Drink Internet Retailing in

Food and Drink E-Commerce in Vietnam

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic pushes buying food and drink online further towards the mainstream

In 2020, food and drink e-commerce accelerated as the threat of COVID-19 fuelled consumers’ desire to limit their visits to physical grocers or avoid going altogether. Also, grocery items took precedence over non-grocery products in the year, as the financial uncertainty of the pandemic caused many consumers to focus on essentials only, thus propelling food and drink e-commerce’s performance further.

Organic-orientated players utilise social media to connect with their audience

There is a growing number of small- and medium-sized players focusing on the niche clean-label and organic food and drink segment. Due to their small scale, these players tend to sell through social media channels such as Facebook.

Home delivery supported by strong outlet network gives best results

Key industry players, such as Vietnam Dairy Products JSC (Vinamilk), Saigon Union of Trading Cooperatives and Mobile World JSC, employ the common strategy of operating in both offline and online channels. These retailers have an extensive network of grocery stores, which are also in charge of stocking and delivering goods when customers place an order via their websites.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Vietnam?
How quickly is Food and Drink Internet Retailing growing in Vietnam?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink E-Commerce in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic pushes buying food and drink online further towards the mainstream

Organic-orientated players utilise social media to connect with their audience

Home delivery supported by strong outlet network gives best results

RECOVERY AND OPPORTUNITIES

Channel to continue dynamic performance

The freshness challenge likely to remain a barrier

Bubble unlikely to burst for soft drinks, while players will look to differentiate

CHANNEL DATA

Table 1 Food and Drink E-Commerce: Value 2015-2020
Table 2 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 3 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 4 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Retailing in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Omnichannel strategy is key to success for the big players

VinGroup exits Vietnamese retailing while Central Group acquires Nguyen Kim

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Seasonality

Vietnamese Lunar New Year (Tet)
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 29 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 39 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 46 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 47 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Food and Drink E-Commerce in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic pushes buying food and drink online further towards the mainstream

Organic-orientated players utilise social media to connect with their audience

Home delivery supported by strong outlet network gives best results

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Food and Drink E-Commerce in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic pushes buying food and drink online further towards the mainstream

Organic-orientated players utilise social media to connect with their audience

Home delivery supported by strong outlet network gives best results

RECOVERY AND OPPORTUNITIES

Channel to continue dynamic performance

The freshness challenge likely to remain a barrier

Bubble unlikely to burst for soft drinks, while players will look to differentiate

CHANNEL DATA

Retailing in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Omnichannel strategy is key to success for the big players

VinGroup exits Vietnamese retailing while Central Group acquires Nguyen Kim

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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