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Learn moreFeb 2021
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In 2020, food and drink e-commerce accelerated as the threat of COVID-19 fuelled consumers’ desire to limit their visits to physical grocers or avoid going altogether. Also, grocery items took precedence over non-grocery products in the year, as the financial uncertainty of the pandemic caused many consumers to focus on essentials only, thus propelling food and drink e-commerce’s performance further.
There is a growing number of small- and medium-sized players focusing on the niche clean-label and organic food and drink segment. Due to their small scale, these players tend to sell through social media channels such as Facebook.
Key industry players, such as Vietnam Dairy Products JSC (Vinamilk), Saigon Union of Trading Cooperatives and Mobile World JSC, employ the common strategy of operating in both offline and online channels. These retailers have an extensive network of grocery stores, which are also in charge of stocking and delivering goods when customers place an order via their websites.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Vietnam with research from Euromonitor's team of in-country analysts.
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If you're in the Food and Drink Internet Retailing industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
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