Food and Drink Internet Retailing in Austria

PROSPECTS

Despite continuing growth, impact of food and drink internet retailing remains limited

Food and drink internet retailing was one of the fastest growing areas of internet retailing in 2018 in Austria but continued to account for marginal value share of overall grocery sales. It is expected to remain one of the fastest growing categories over the forecast period, but in the face of durable consumer habits, despite a good variety of online offerings, food and drink internet retailing is unlikely to play a major role by the end of the forecast period.

Large nationwide brands squeezing out other concepts

The fully-fledged online grocery shops of the leading brands in grocery retailing with their many resources and comparably large delivery networks are expected to shape food and drink internet retailing over the forecast period in Austria. There are also independent, regional and purely online businesses such as Hausfreund Handels and Gmeiner und Wolf OG with their much longer history.

Regional players expand

At the end of the review period, there were also many regional bakers offering delivery of fresh bread and other pastries in the morning. Among the larger examples are Resch & Frisch and connect724 GmbH (www.

COMPETITIVE LANDSCAPE

Billa establishes leading position and remains active

Rewe International led food and drink internet retailing in 2018 in Austria. However, the company closed its online shop under its Merkur hypermarket brand in August to concentrate solely on its online shop under its Billa supermarkets brand.

Limited activities by other big grocery retailing brands

Along with Billa, the only other fully-fledged online grocery store in Austria by the end of the review period was Unimarkt. However, Unimarkt has no own delivery fleet and cooperated with Österreichische Post, formerly the government postal services, for home delivery.

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