When compared to neighbouring countries, the share of internet sales accounted for by food and drink was rather low in Belgium over the review period. This can be attributed on the one hand to cultural factors, such as a risk-averse attitude, and on the other to grocery retailers being reluctant to invest heavily in internet retailing.
In 2018, click-and-collect remained the dominant format in food and drink internet retailing. The web shops of Belgium’s most important grocery retailers all offered click-and-collect services.
Koninklijke Ahold Delhaize saw its internet value sales increase significantly following the launch of its home delivery service in 2016. In August 2016, Delhaize’s Caddy Home activities were transferred to Delhaize Direct.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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