With the springing up of cross-border e-commerce, more foreign brands and retailers have launched their flagship in Alibaba and JD.com to offer imported goods with reliable quality and competitive prices.
Promotion strategy is an important driving factor for online sales, especially for soft and alcohol drinks. Through introducing promotional shopping festivals, internet retailers reinforce their controls on market performance.
As rising disposable income and concerns about health, eating fresh and healthy food is becoming the trend for food and drinks consumption. The fast development of logistics makes it possible for products with a short shelf life to reach a broader field of consumers.
Considering their overall leading positions in e-commerce, Alibaba and JD.com are the top two players in food and drink internet retailing.
With the popularisation of e-commerce, demand for food and drink through this channel has been booming in low-tier cities. The market size is expanding with offline sales increasingly moving to online.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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