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Country Report

Food and Drink Internet Retailing in

Food and Drink Internet Retailing in Denmark

Jan 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food and drink internet retailing expanding strongly

Food and drink was the fastest-growing area of internet retailing in 2018 and is set to remain amongst the most dynamic product categories over the forecast period, with only the much smaller traditional toys and games category expected to see sales rise more rapidly between 2018 and 2023. Food and drink internet retailing is benefiting from the growing demand for time-saving convenience amongst consumers with increasingly hectic lifestyles, which have led to a move away from regular, large-scale shopping trips to physical out-of-town stores.

Online operations offer opportunities for consumer base development

In a crowded and rapidly evolving grocery retailing marketplace in which boundaries between established channels are becoming increasingly blurred, retailers are looking to build brand identities and consumer bases on values that are not localised. The potential for such development is being enhanced by an upmarket shift in consumer demand that is seeing factors such as health and ethics taking an increasingly influential role in purchasing decisions.

Efficient and flexible delivery key to channel development

With convenience so central to the rapid expansion of food and drink internet retailing, ensuring flexible and efficient home delivery is a key competitive strength. Providing delivery services that fit with consumers’ hectic lifestyles helps internet pure play retailers such as Nemlig.

COMPETITIVE LANDSCAPE

Nemlig continues strong growth

The largest food and drink internet retailer, Nemlig was also amongst the most dynamic in the final year of the review period. In 2018, the company maintained a trend of double-digit year-on-year value growth that had persisted throughout the review period, during which it rose from eighth to fourth in the rankings in overall internet retailing.

Coop Danmark introduces new app to enhance convenience of delivery

Coop Danmark maintained strong growth in the final year of the review period. As it worked to develop the upmarket image of its Irma brand, with new stores including street kitchens and specialist departments for vegan and vegetarian products, the company also introduced a new delivery app at its Irma stores intended to make online shopping “easy, cheap and fast”.

Aarstiderne targets key consumer interests and concerns

Aarstiderne rose one place to become the 12th largest player in overall internet retailing in 2018. The company has tapped into the growing interest in organic produce underpinned by rising consumer concerns about the impact of chemicals such as artificial pesticides on human health and the environment.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Denmark?
How quickly is Food and Drink Internet Retailing growing in Denmark?
What products are selling best over the internet?
Which internet sites are attracting the most sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

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Food and Drink Internet Retailing in Denmark - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing expanding strongly

Online operations offer opportunities for consumer base development

Efficient and flexible delivery key to channel development

COMPETITIVE LANDSCAPE

Nemlig continues strong growth

Coop Danmark introduces new app to enhance convenience of delivery

Aarstiderne targets key consumer interests and concerns

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2013-2018
Table 2 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 3 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 4 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 5 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Denmark - Industry Overview

EXECUTIVE SUMMARY

Rapidly evolving retailing landscape

Targeting changing shopping habits

Salling Group takes the lead

Internet retailing continues dynamic expansion

Significant change ahead

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Summer clothing

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Food and Drink Internet Retailing in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food and drink internet retailing expanding strongly

Online operations offer opportunities for consumer base development

Efficient and flexible delivery key to channel development

COMPETITIVE LANDSCAPE

Nemlig continues strong growth

Coop Danmark introduces new app to enhance convenience of delivery

Aarstiderne targets key consumer interests and concerns

Overview

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Overview

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Table of Contents

Food and Drink Internet Retailing in Denmark - Category analysis

HEADLINES

PROSPECTS

Food and drink internet retailing expanding strongly

Online operations offer opportunities for consumer base development

Efficient and flexible delivery key to channel development

COMPETITIVE LANDSCAPE

Nemlig continues strong growth

Coop Danmark introduces new app to enhance convenience of delivery

Aarstiderne targets key consumer interests and concerns

CHANNEL DATA

Retailing in Denmark - Industry Overview

EXECUTIVE SUMMARY

Rapidly evolving retailing landscape

Targeting changing shopping habits

Salling Group takes the lead

Internet retailing continues dynamic expansion

Significant change ahead

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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