Food and Drink Internet Retailing in Egypt

PROSPECTS

Convenience to drive e-groceries in Egypt

Many Egyptians, especially young generations, lead digital-savvy lives and try to use their mobiles and other online platforms to search for products and compare prices. However, they are also highly appreciative of the convenience offered by these platforms given high traffic congestion in urban parts of the country.

Grocery delivery players face operational challenges

While delivery companies aim to provide convenience to customers in Egypt’s rushed traffic, they face the same key challenges to streamline operational efficiency, with most of these challenges differing from other internet retailers. The duration of the delivery to ensure product freshness is one of the biggest challenges.

With improvement in digital services, supermarkets taps into online platforms

Many supermarkets and hypermarkets such as Metro, Seoudi and Panda have developed online platforms to display their products and grocery catalogues announcing promotions and offers, while others have already allowed for online purchases such as Gourmet. Furthermore, existing internet retailers such as Souq.

COMPETITIVE LANDSCAPE

Jumia Fresh leads channel

In 2018, Jumia Fresh grew to be the leading player of food and drink internet retailing in Egypt. Jumia Fresh was launched in 2017 as a result of a partnership between Jumia and the online supermarket player, Knockmart.

New delivery strategies adopted by Goodsmart

Goodsmart is an online grocery brand designed by the brothers Amr and Rami Fawzi in collaboration with technical expert Ahmed Sowood, to deliver groceries to customers in the Sheikh Zayed area, from midnight to 06.00hrs to avoid the heat and ensure product freshness.

Files are delivered directly into your account within a few minutes of purchase.