Food and drink internet retailing in France is starting to take off, mainly supported by the surge in “drive” services and home delivery. “Drive” is a France-specific hybrid concept somewhere between internet retailing and a physical store.
Home delivery remained limited to urban city centres because of the high kilometre cost. Indeed, the cost of home delivery is dissuasive for consumers and not profitable for retailers that do not add their costs to the end price.
Carrefour aims to become the leading food and drink internet retailer by 2022 with around EUR5 billion value sales, six times higher than sales realised in 2017. To that extent, Carrefour will invest EUR2.
Drive, or click and collect, is outright dominated by Galec-Centre distributeur Edouard Leclerc and the company continued to post healthy value sales growth in 2018. This illustrates the success of this player’s low-price policy, which is highly attractive for consumers.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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