Food and Drink Internet Retailing in Greece

PROSPECTS

High growth potential food and drink internet retailing

Food and drink internet retailing is relatively new in Greece, so the growth potential is high for the 2018-2023 forecast period. Most grocery retailers are investing in their online presence to attract more customers through e-shopping as an additional platform (besides bricks-and-mortar stores) and as a strategy to boost their sales.

Food and drink internet retailing is becoming more fragmented

Food and drink internet retailing being a new trend in the Greek retailing market, it is attracting a lot of new retailers and part of the growth is deriving from the increase in the number of operators. Independent retailers increase and this results in a rather fragmented channel.

Packaged food and drink accounts for the bulk of sales

Packaged food and drink still account for the largest share of food and drink internet retailing. Most consumers still limit their trust in having packaged food delivered at their door after it was bought online.

COMPETITIVE LANDSCAPE

E-fresh: fastest-growing grocery online retailer

The largest increase in online grocery retailers has been noted by e-fresh, a solely online supermarket. E-fresh covers the basics with online shopping: free deliveries for orders over EUR55, pay in advance with the order or upon delivery in cash or by card or through PayPal.

Yoda and Caremarket.gr merger expected to reap maximum potential

Yoda is an exclusive online grocery retailer that is rapidly growing in Greece. By the end of the review period, yoda.

AB click2shop performs well

Alfa-Beta Vassilopoulos is a well-established grocery retailer that operates an online platform with click2shop. This was launched in 2017, giving the channel a boost in value and volume sales and is bound to set it off for the rest of the domestic modern grocery chains.

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