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Learn moreFeb 2019
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Food and drink internet retailing is relatively new in Greece, so the growth potential is high for the 2018-2023 forecast period. Most grocery retailers are investing in their online presence to attract more customers through e-shopping as an additional platform (besides bricks-and-mortar stores) and as a strategy to boost their sales.
Food and drink internet retailing being a new trend in the Greek retailing market, it is attracting a lot of new retailers and part of the growth is deriving from the increase in the number of operators. Independent retailers increase and this results in a rather fragmented channel.
Packaged food and drink still account for the largest share of food and drink internet retailing. Most consumers still limit their trust in having packaged food delivered at their door after it was bought online.
The largest increase in online grocery retailers has been noted by e-fresh, a solely online supermarket. E-fresh covers the basics with online shopping: free deliveries for orders over EUR55, pay in advance with the order or upon delivery in cash or by card or through PayPal.
Yoda is an exclusive online grocery retailer that is rapidly growing in Greece. By the end of the review period, yoda.
Alfa-Beta Vassilopoulos is a well-established grocery retailer that operates an online platform with click2shop. This was launched in 2017, giving the channel a boost in value and volume sales and is bound to set it off for the rest of the domestic modern grocery chains.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Food and Drink Internet Retailing industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.