Adopting a digital lifestyle has led to significant transformation in the lifestyles of individuals. Busy schedules, higher disposable incomes and the adoption of smartphones have made food and drink delivery services an increasingly popular choice in urban areas.
Food and drink internet retailing might only currently account for a small percentage of overall retail sales; however, the entry of Amazon and Flipkart could stimulate a much-needed increase in the competition, which will bring both opportunities and threats for the existing food and drink retailers in India. Amazon with Amazon Pantry and Flipkart with Flipkart Supermart finally launched online grocery businesses in 2018.
In 2018, food and drink internet retailing was mainly available in first-tier cities, due to consumers’ higher sophistication and purchasing power here than in secondary regions. Logistical challenges also restricted the growth of food and drink internet retailing at the end of the review period.
Supermarket Grocery Supplies revolutionised food and drink internet retailing in India with its flagship retail brand BigBasket.com.
Due to the growth of food and drink internet retailing, offline retailers have also started to invest in their own online arms. This was exemplified by Godrej’s Nature Basket, which first had an offline presence, and then an online presence.
The inventory-led model is more successful within food and drink internet retailing than hyperlocals. Hyperlocal retailers do not have any inventory of their own; instead, they take the order and buy the products from other retailers, putting it into one package for delivery.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food and Drink Internet Retailing industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page