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Food and Drink Internet Retailing in
India

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Digital lifestyles will lead to continued growth

Adopting a digital lifestyle has led to significant transformation in the lifestyles of individuals. Busy schedules, higher disposable incomes and the adoption of smartphones have made food and drink delivery services an increasingly popular choice in urban areas.

The entry of Amazon and Flipkart may stimulate growth

Food and drink internet retailing might only currently account for a small percentage of overall retail sales; however, the entry of Amazon and Flipkart could stimulate a much-needed increase in the competition, which will bring both opportunities and threats for the existing food and drink retailers in India. Amazon with Amazon Pantry and Flipkart with Flipkart Supermart finally launched online grocery businesses in 2018.

The expansion of food and drink internet retailing beyond first-tier cities

In 2018, food and drink internet retailing was mainly available in first-tier cities, due to consumers’ higher sophistication and purchasing power here than in secondary regions. Logistical challenges also restricted the growth of food and drink internet retailing at the end of the review period.

COMPETITIVE LANDSCAPE
BigBasket leads food and drink internet retailing in India

Supermarket Grocery Supplies revolutionised food and drink internet retailing in India with its flagship retail brand BigBasket.com.

Store-based retailers will compete by investing in their own online channels

Due to the growth of food and drink internet retailing, offline retailers have also started to invest in their own online arms. This was exemplified by Godrej’s Nature Basket, which first had an offline presence, and then an online presence.

An inventory-led model is more successful in this channel than hyperlocals

The inventory-led model is more successful within food and drink internet retailing than hyperlocals. Hyperlocal retailers do not have any inventory of their own; instead, they take the order and buy the products from other retailers, putting it into one package for delivery.

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Food and Drink Internet Retailing in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food and Drink Internet Retailing industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food and Drink Internet Retailing in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in India?
  • How quickly is Food and Drink Internet Retailing growing in India?
  • What products are selling best over the internet?
  • Which internet sites are attracting the most sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our:

Retailing market research database.

Food and Drink Internet Retailing in India - Category analysis

HEADLINES

PROSPECTS

Digital lifestyles will lead to continued growth
The entry of Amazon and Flipkart may stimulate growth
The expansion of food and drink internet retailing beyond first-tier cities

COMPETITIVE LANDSCAPE

BigBasket leads food and drink internet retailing in India
Store-based retailers will compete by investing in their own online channels
An inventory-led model is more successful in this channel than hyperlocals

CHANNEL DATA

Table 1 Food and Drink Internet Retailing: Value 2013-2018
Table 2 Food and Drink Internet Retailing: % Value Growth 2014-2018
Table 3 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 4 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 5 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in India - Industry Overview

EXECUTIVE SUMMARY

Urban households prefer modern retailers due to convenience and product range
A multi-channel strategy remains key
Changing shopping habits fuel the growth of modern retailers
Mobile is the driving force behind online expansion
Positive outlook for the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Diwali
End of season sale
Payments and delivery
Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources