It is unsurprising that internet retailing in Italy lags behind compared to other European countries, and this is even more the case for food and drink. The large presence of physical stores, combined with the limited online offer, played a negative role in the development of the channel towards the end of the review period.
Home delivery in foodservice is much more advanced than food and drink internet retailing in Italy. International players such as Just Eat, Foodora or Deliveroo have been quicker to gain consumers’ trust as a channel.
Being one of the largest producers of wine on a global level, Italy counts many wine producers and retailers, both online and offline. Large online retailers of wine and spirits sell products that are suitable for both the retail and the horeca channels, and their customer base appreciates the wide catalogue offer.
Selex Gruppo Commerciale is one of the most important large grocery retailers in Italy, comprising several smaller chains and independents under the same consortium. In 2017, it launched CosìComodo, an online retail platform that sells both groceries and non-grocery products.
Gruppo VéGé operates in large grocery retailers across different channels. Being a consortium, it groups together a range of diversified players of various sizes and geography outreach.
Pam Panorama recorded value sales growth in 2018 mainly due to acquisitions and the opening of new outlets. The physical channel is where the company is mainly present, and to maintain its share, Pam did not make large investments in the development of its own online platform.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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