Fresh food was one of the hottest categories in internet retailing in Japan at the end of the review period. Amazon started Amazon Fresh from 2017 April, Ito Yokado began IY Fresh with a subsidiary of Yahoo! Japan, Askul, and Seiyu opened an online supermarket in partnership with major internet retailer, Rakuten, late in 2018.
The rise in the number of families in which both parents are working, driven in part by government policies to increase female participation in the workforce, is helping to generate demand in food and drink internet retailing. The pressures on consumer time are encouraging bulk shopping in order to maximise the use of shopping occasions.
Logistics, especially last one mile logistics, remains a concern in internet retailing. Amazon is beginning to use small local couriers together with Yamato Transport.
Oisix has expanded its consumer base through the acquisitions of Daichi wo Mamoru Kai in 2017 and Radish Boya in 2018. The company’s internet retailing operations remain smaller than one tenth the value of Co-op’s, but they are growing strongly.
Since entering the Japanese market in 2016, Uber Eats has been extending its service to more cities and more partner restaurants. Uber Eats bicycle deliveries are common in Tokyo.
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