Many Malaysian consumers, especially millennials, are now leading digitalised lifestyles where they prefer online shopping for a convenient and seamless experience. They expand their online purchases from discretionary items to daily essentials and food items, with food and drink internet retailing continuing to record robust double-digit current value growth in 2018.
Online grocery businesses face additional challenges, unlike those posed by other types of internet retailing. Fresh produce requires higher cost efficiency and faster delivery times.
Food and drink internet retailing is most popular with mid- to high-income consumers in Malaysia. Leading premium supermarkets have quickly tapped into online shopping and delivery as Malays become increasingly used to ordering online.
Tesco supermarket chain was the pioneer in online grocery shopping in Malaysia, and online Tesco sales witnessed significant double-digit growth since it was launched in 2013. Towards the end of the review period, an increasing number of supermarket chains are partnering third party delivery platforms such as HappyFresh or Honestbee.
Established in 2010, Redtick is one of the first players in Malaysia to offer online grocery shopping, and has grown to become a household name. It first opened a physical retail store that embraces the concept of neighbourhood community grocery store, and successfully sources fresh produces from local farmers and entrepreneurs.
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Understand the latest market trends and future growth opportunities for the Food and Drink Internet Retailing industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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