Going to the supermarket or public market for food is becoming increasingly tiresome for some Mexicans, because of the heavy traffic and difficulty parking. Besides, lifestyles are changing, and people tend to have more activities during the day, with work, study, sports, social activities and travel.
Whilst some consumers are happy using food and drink internet retailing, there are those that are resisting buying food and drink over the internet, mainly because they prefer to see the products and select each item by hand – particularly vegetables and fruit, but also artisanal bakery products, meat and fish. In Mexico there is a long tradition that is still followed by many consumers of going to markets, where they can choose from dozens of independent product-specific stands, where they receive personal attention from the seller, often the owner of the stand, and where many customers strongly believe the vegetables, fruit and other products are fresher, non-refrigerated and better-quality than in supermarkets.
In Mexico, there is growing awareness of delivery services such as Cornershop, Mercadoni and Rappi, which collect groceries from different stores and deliver them to end consumers. During 2018, delivery services continued growing thanks to their offer to shop even in different retailers, including those that have not yet entered internet retailing, and the ability to order products from different retailers though a single platform.
Wal-Mart de México, the leading grocery retailer in the country, is also the leader in food and drink internet retailing. The company has the Walmart, Superama and Sam’s Club internet retailing stores, which all offer food and drinks in addition to other groceries, and general merchandise in the case of Walmart and Sam’s Club.
In 2018, Amazon announced the sale of non-perishable food and beverages in Mexico, including snacks, confectionery and alcoholic drinks. It also includes a gourmet section and food ingredients.
Superama from Walmart offers frequent special sales which are exclusive to the online store on selected products, and on Friday, Saturday and Sunday delivery is free. Superama’s delivery is a few hours after placing the order.
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This report originates from Passport, our Food and Drink Internet Retailing research and analysis database.
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