Food and Drink Internet Retailing in Poland

PROSPECTS

Food and drink online orders in the shadow of store-based grocery retailers

Food and drink internet retailing generates a negligible value share within overall grocery retailing in Poland. The strong position of discounters and other modern grocery retailers contribute to the limited relevance of online sales compared to offline retailing.

Concerns over quality of fresh food

When buying groceries online, consumers usually choose packaged food and drinks. Most consumers do not even consider buying fresh, unpackaged products via internet.

Convenient and fast delivery boosts grocery online orders

Convenience is expected to be the main trend boosting food and drink internet retailing over the forecast period. Consumers will look for ways to make their lives easier.

COMPETITIVE LANDSCAPE

Diversified e-grocery in Poland

Numerous retailers are focusing on food and drink online sales in Poland. Both traditional supermarkets/hypermarkets (such as Tesco, Auchan, Carrefour, Piotr i Pawel, E Leclerc), as well as pure players (Frisco.

Frisco.pl strong in Warsaw

Frisco.pl, a pure player, stated in 2018 that it had become the leader in Warsaw’s online grocery shopping, which is responsible for approximately 40% of the entire Polish e-grocery market.

Temperature-controlled lockers set in Warsaw on larger scale

The development of temperature-controlled lockers that can accommodate shipments of perishables was observed in Poland in 2018. The solution allows retailers to avoid a significant problem of fresh food internet retailing, such as supply logistics.

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