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Learn moreJan 2019
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Food and drink internet retailing generates a negligible value share within overall grocery retailing in Poland. The strong position of discounters and other modern grocery retailers contribute to the limited relevance of online sales compared to offline retailing.
When buying groceries online, consumers usually choose packaged food and drinks. Most consumers do not even consider buying fresh, unpackaged products via internet.
Convenience is expected to be the main trend boosting food and drink internet retailing over the forecast period. Consumers will look for ways to make their lives easier.
Numerous retailers are focusing on food and drink online sales in Poland. Both traditional supermarkets/hypermarkets (such as Tesco, Auchan, Carrefour, Piotr i Pawel, E Leclerc), as well as pure players (Frisco.
Frisco.pl, a pure player, stated in 2018 that it had become the leader in Warsaw’s online grocery shopping, which is responsible for approximately 40% of the entire Polish e-grocery market.
The development of temperature-controlled lockers that can accommodate shipments of perishables was observed in Poland in 2018. The solution allows retailers to avoid a significant problem of fresh food internet retailing, such as supply logistics.
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Discover the latest market trends and uncover sources of future market growth for the Food and Drink Internet Retailing industry in Poland with research from Euromonitor's team of in-country analysts.
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If you're in the Food and Drink Internet Retailing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.